Wine Country Style: Greg Fisher

Magazine editor

Greg Fisher

Greg Fisher     Photo: Williams + Hirakawa

As the editor of Santa Rosa cycling journal Bike Monkey, Greg Fisher (above left) can talk forever about the pro-pedaling vibe in Sonoma County, which makes possible events like Levi Leipheimer’s King Ridge GranFondo, a 103-mile epic that draws 7,500 cyclists. “The government here sees biking as an economic pillar,” he says.

On magazine editor Greg Fisher (above): Port Waikato shirt by Quiksilver Waterman Collection ($65; quiksilver.com); 511 Commuter 5 Pocket jeans by Levi’s Commuter Series ($78); Rant shoes by Merrell ($70); Core watch by Suunto ($329).

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