Outdoor Style in Sun Valley

An Italian chef, a pro snowboarder, and five other Sun Valley, Idaho, locals tell you the best way to play in one of America's most pristine mountain towns

Mat Gershater.     Photo: Chris McPherson

Ever since the first chairlift was installed in 1936, Sun Valley, Idaho, has been a magnet for progressive thinkers. Meet the next generation of adventure-seeking entrepreneurs ensuring that maverick spirit endures.

On Mat Gershater: Henley by H.W. Carter and Sons ($120); Chambray shirt by Patagonia ($79); Type II wool jacket by Levi’s Made and Crafted ($375).

From Outside Magazine, Sep 2012 Get the Latest Issue

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