Montauk’s eclectic lineup includes everyone from Wall Street weekend warriors to local young guns to celebs (like Jimmy Buffett and Coldplay’s Chris Martin). Clothing designer Bethany Mayer, who owns the Surf Bazaar store at the Surf Lodge, is easy to spot at Ditch on her eight-foot-six-inch Channel Islands board, partly painted neon orange and pink. You’ll have a harder time finding John Termini on Montauk's beaches. “I love those days when just me and my buddies go to secret spots,” says Termini, 28, who works in real estate in New York City and has been surfing Montauk since he was 12.
On John: short-sleeve crew-neck burnout tee by John Varvatos ($89.50; johnvarvatos.com); Slim denim shirt by Acne ($230; acnestudios.com); Ridgecrest wool jacket by Polo Ralph Lauren ($995; ralphlauren.com); Trooper pants by J Brand ($231; jbrandjeans.com); Six o’ Six Convertible boots by John Varvatos ($698); belt, his own
On Bethany (left): gauze tunic by Surf Bazaar ($150; thesurfbazaar.com)