The Outside Blog

Science : Media

The Supplement Scams Aren't Going Anywhere

For a company its size—$4.5 billion in market cap compared, to, say, Pfizer with about $183 billion—Herbalife, the California-based marketer of weight-loss potions, cosmetic lotions, and dietary supplements, has been a frequent subject in the financial press, most recently on July 28 after releasing its latest quarterly report when the company announced that its earnings were below analyst expectations. The stock plummeted, losing over 13 percent of its value on July 29.

The money media wouldn’t spend quite so much time following Herbalife, if not for a boys-in-the-sandbox slap match between high-powered financiers William Ackman, who runs Pershing Square Capital Management, and Carl Icahn, who runs an eponymous holding company. To make a very long and complex story short, Ackman has spent the last two years shorting Herbalife stock—betting it’ll go down—and has vowed to destroy the company, accusing it of being a pyramid scheme. If Ackman wins, he might bury it.

The reason why that matters, and why you’re reading about it on Outside’s website, is that by going after Herbalife, Ackman is exposing the multi-level marketing (MLM) business model, and the dietary supplement business, to light in which neither wants to bask. The results could be far-reaching, including for people who buy sports nutrition products.

I explored the world of MLM in this story about one that sold, um, water. But the basic outline is the same no matter what product is being hawked. You buy goods from the company and try to resell those goods to others whom you also try to recruit as sellers themselves to build what’s called a “down line.” You get money from the company based on orders placed by your down line, so, if you manage to recruit enough people into selling the products, you could make some serious money. Shown graphically, the model looks a lot like a pyramid with the company at the top, you somewhere down a few levels, and your down line spread out below you.

{%{"quote":“No matter how often supplements or MLMs are debunked, people still sign up."}%}

{%{"quote":"No matter how often supplements or MLMs are debunked, people still sign up."}%}

The problem is, very few people actually make any money. In a Federal Trade Commission (FTC) mandated disclosure statement, Herbalife reported that in 2013, 77.8 percent of all its “members”—people who signed up to qualify to buy its products directly from the company—had no down line and received no money from the company. Herbalife argues that these members benefit economically by receiving discounts on the products.

Of 525,251 members reported in 2013, 199 received payments of more than $250,000. They obviously had big down lines. Good for them. But the vast majority don’t. Again, most members got zero dollars, and the vast majority of those who did get some payment received less than $1,000 during the year. Those figures don’t count any expenses members may have incurred in running their business, like gas, promotion, and so on.

A 2004 lawsuit settlement between Herbalife and members identified economic losses of $19,731,186.11 incurred by 2,653 current and former supervisors—a relatively exalted level of membership—an average of $7,437 each.

Herbalife, founded in 1980, has always been controversial. In 1985, the Food and Drug Administration sued the company for marketing suspect weight loss and nutrition products. Herbalife wound up having to remove some of those products from its line up. In 1986, it agreed to pay the state of California $850,000 after being charged with running an illegal pyramid scheme and making false medical claims for its products. The company, which admitted no wrongdoing, was forced to lay off employees and scale back to survive.

Then, in Mach of this year, in the midst of the Ackman controversy, the company announced the FTC was investigating it as a potential illegal pyramid.

Not only is the company’s business model questionable, so are its products. In a search of the nation’s largest database of medical publications, I was able to find exactly one study in a peer reviewed journal that demonstrated some performance advantage after using an Herbalife product. Elderly male cyclists showed an increased anaerobic threshold (the point at which lactic acid begins to build up in muscle) after weeks of using a product with L-argenine, a common sports supplement, but no improvement in VO2max (the amount of oxygen you can use during strenuous exercise). What, if anything, that meant for actual performance was left unanswered. I was, however, able to find a number of studies and reports tracing liver toxicity to Herbalife products.

The lack of proof of effectiveness of dietary supplements is certainly not unique to Herbalife—it’s standard in the supplement industry. Very few products, from any company, have been shown to improve performance or health, assuming a proper diet, and, in fact, new research is showing that taking extra vitamins can actually hurt performance.

Ackman’s financial shenanigans may heap lots of negative publicity not only on Herbalife but MLMs in general, and especially MLMs that sell nutrition or health products, but I think it’s doubtful he’ll crush the company, and here’s why: Herbalife has managed to survive forty years through one scandal after another and Ackman’s short-selling, fueled by his own PR campaign, isn’t likely to bring it down now. Neither is the FTC investigation, because as sketchy as Herbalife’s business model may be, it may not meet the strict definition of an illegal pyramid, a complicated formula set into law that allows a lot of sketchy MLMs to skate by.

Health product MLMs like Herbalife appeal to two primal hopes—health and wealth. Like many other health-based MLMs, Herbalife promises we can lose weight, be pretty, live longer and better, run faster, and make money by selling its products. No matter how often supplements or MLMs are debunked, people still sign up. That water company I wrote about is still in business, and still touting the supposed health-giving effects of the water. Xocai, a chocolate MLM, has been debunked but is still in business and MLM giant USANA is still publicly traded despite repeated charges it’s a pyramid.

Second, Herbalife no longer makes its money in North America. It sponsors soccer great Cristiano Ronaldo and a number of other athletes around the world to promote its sports-related dietary supplements because most of its revenue now comes from Latin America, Asia and Europe, especially developing countries where both health and wealth—and often effective government regulations and a skeptical media -- are often in short supply.

One bit of fallout from the Ackman/Icahn Herbalife war that could change the landscape and help protect consumers is legislation. Some in Congress, like Senator Edward Markey, are beginning to ask questions. That’s why Herbalife recently tapped a former aid to vice-president Joseph Biden to represent it. But if you’re waiting on Congress to act, well… I don’t even have to finish that sentence, do I?

Brian Alexander is a writer and author based in California. A frequent contributor to NBCNews and Outside magazine, his work has appeared in The New York Times, The New York Times magazine, Wired, Esquire, The Los Angeles Times magazine, and many others. His most recent book is The Chemistry Between Us: Love, Sex, and the Science of Attraction, written with neuroscientist Larry Young. Follow him on Twitter at @BrianRAlexander.com

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Inside the Mind of an Ironman

Can inspirational quotes make you a champion? It worked for six-time Hawaii Ironman champion Mark Allen—and he wants to share his moral support with us mere mortals.

The legendary triathlete's new book, The Art of Competition, combines scenic photographs with Allen's own spiritual thoughts. The finished product reads in bit like a series of inspirational posters, but also as a serious reflection on healthy competition.  

We talked to Allen about the book, triathlons, and the spiritual work he does with Shaman Brant Secunda.

OUTSIDE: What made you decide to write a book of inspirational quotes?
ALLEN
: For years, people asked me, 'What did you think about during races? How did you hold it together?' I always felt I was falling short of explaining the essence of what I was doing.

How did you begin to compile the quotes?
I was on a retreat with Brant Secunda in Japan. I was lying down and these quotes just started coming to me, out of thin air. It was like a faucet. By the next day, I’d written down 35 to 40 quotes. I thought, these are pretty cool, but I didn’t have a vision for what to with them. Five years later, I decided that I needed to pair them with photographs from nature.

Why is nature such an important part of the book?
We are hard wired to feel good in nature, and the quotes have everything to do with us feeling good in life. That is how I raced best; when I felt good about life. I trained in San Diego in the winter and Boulder in the summer and I just loved those environments. You’re running by the ocean and then riding in the foothills of the Rockies. It doesn’t get any better. Nature has always been a huge part of my training. When you go outside and immerse yourself in nature, you inherently feel better.

Did you write this book for triathletes?
I wrote this book for everybody. There’s not one photo of an athlete in it. There are no numbers or formulas. It’s meant to test people on a deeper level. Obviously, there’s a sport slant to a lot of it, but it applies to personal challenges in any arena.

Should someone read this book straight through? Or take their time with a few quotes at a time?
When I had put everything together for the book, I sent out a PDF to people to get feedback. One of the guys I sent it to I thought was as far at the end of the spectrum of people who might like it as possible. He finally called me, and told me he’d at last finished reading the book. He’d started reading quotes and flipping through the pages, and then realized he could only look at two or three quotes each day because he would start thinking about each one. I think a lot of people will read a little bit at a time and go reflect on it.

The book contains positive quotes, but it also addresses problems such as being stuck, jealous, or grappling with self-pity. Do you deal with all of those?
I’ve had to overcome all of those things. I didn’t want to make the book just about fluffy positive things. I was feeling sorry for myself all those years I didn’t win races. I could be in the lead at hours five, six, or seven, but I couldn’t be in the lead at the finish line. I had jealousy and self-pity when Dave Scott kept winning and I couldn’t. We all have to find a way to move beyond those things.

Your best known race is the 1989 Ironman Hawaii battle with Dave Scott. What did that win mean to you?
It was an amazing race because we were side by side for eight hours. It had never happened before, and it hasn’t happened since. It was a defining moment for me. I made the switch to finally having the race I wanted to have. It was the first time I really integrated the soul-body concept. I really embraced how the internal space dictates what is going on outside of you.

What happened mentally with you in that race that enabled you to push through to the finish line?
Dave was surging at the half marathon point. I remember looking around at the black lava surrounding us, and thinking that it was the most amazing creation nature could make. It was like a cloud had lifted. I stopped thinking about everything and became a vehicle for performance to take place. I think almost all great athletic performances happen when you are in that space.

What was the tougher race: The duel with Dave Scott or your final Ironman Hawaii victory in 1995, when you had to make up 13 and a half minutes in the marathon over race leader Thomas Hellriegel?
I would say the final victory was the hardest. When I was racing with Dave, we were side by side the whole time. There was zero doubt about how he was feeling. With Hellriegel, I was racing a guy who’d passed me on the bike and I didn’t see again for hours. It was very hard mentally to keep going and say this is something that could turn around.

How did you keep going when you were that far back?
I knew I had to make up 30 seconds per mile in the marathon. It seemed so impossible. I threw off my heart rate monitor. It would tell me if I was running out of gas, and I didn’t want to know that.

What made you a great triathlete?
Tons of guys have the same genetics as me. I’m not a freak of nature genetically. There are a lot of guys with better numbers. But the numbers in the logbook don’t necessarily tell what you will do in competition. I discovered how to persevere in difficult moments. When you just want to quit, you have to surrender to the moment, and find a calm.

What did you love about Ironman Hawaii?
I loved that Ironman is such a complex puzzle to figure out. The wind, the heat, the energy of the Big Island. Everyone willing to give 100 percent. I really loved that.

Have you been surprised by the enormous growth in the sport of Ironman?
When I started in 1982, there were 1,000 people in the race in Kona. You didn’t have to qualify. There were very few Ironman races to enter. Now, there are races everywhere. I think people do this sport because of the community of people, and because you test yourself and challenge yourself.

What do you do in the retreats you host with Shaman Brant Secunda?
We teach retreats all over the world. We’ve been doing it since 1998. The Art of Competition is a teaser of what you can get if you develop your mind and body, which is what we work on at our retreats. We get a huge range of people at our retreats. Everyone from world class athletes to inactive, overweight individuals. The way we set up the workshops is so there’s something for everybody.

Do you also work with triathletes?
I do training camps periodically. I’ll be in Boulder in August. I talk about both the physical and mental because there’s a lot of misinformation about training. I believe in getting fit in a way that is healthy instead of burning yourself out. I tell a lot of Ironman stories because it brings to life that even champions struggle.

Do you still do triathlons?
My day-to-day exercise now is surfing. I live in Santa Cruz and absolutely love it. I get out on the water most days. It’s my cardio, my strength, my stretching, and my nature fix. I also run and lift weights.

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BASE Jumpers Aren't (All) Crazy

Crazy Adrenaline Junkie. I heard this label a lot as a bomb technician returning from Iraq, and movies like The Hurt Locker only reinforce the stereotype. It is dangerous work, true, but the characterization is generally unfair, especially compared to the exploits in Matt Higgins’ new book, Bird Dream. Next to BASE jumping and wingsuit piloting, bomb defusing work can look as risky as knitting.

Bird Dream is about the techniques and history and tragedies of the sport, culminating with the 2012 race between Jeb Corliss, the famous American with a bevy of endorsements, and Gary Connery, the British out-of-work stuntman without two quid to rub together, to be the first man to land without a parachute. Recently Higgins and I spoke about what drives these men and women.

OUTSIDE: You take great pains to explain that BASE jumpers and wingsuit pilots are calculating and not crazy. The rest of the book provides a mountain of evidence that challenges this claim. Do you come down on one side?
HIGGINS
: I've made a conscious decision to give BASE jumpers and wingsuit pilots the benefit of the doubt, as far craziness is concerned. I talked to psychologists and read research from geneticists and neuroscientists, and determined that, no, people who take tremendous risks are not necessarily nuts. There’s a genetic component to risk-taking, so wingsuit pilots and BASE jumpers are likely born with a predisposition for dangerous thrills.

{%{"image":"http://media.outsideonline.com/images/bird-dreams-wingsuit-jump_in.jpg","size":"large"}%}

But even with this genetic predisposition, the risk tolerance of the elite pilots really varies. Jeb calls Gary’s plan to land in a pile of boxes "crazy."
There's a big difference between "crazy" in the colloquial sense, and in the clinical sense of the word. When we see something spectacular, or that defies our understanding, we're liable to call it crazy.

So I don't believe Jeb thought Gary was crazy in a clinical sense, although he didn't know Gary personally, and it was always possible that Gary was one of those rare, slightly unhinged folks who doesn't care if he's injured or killed. Jeb was probably having a hard time wrapping his head around how Gary planned to do something that Jeb had devoted a lot of thought to, and dismissed for himself as too dangerous.

In the BASE jumping and wingsuit culture, how much does a sense of competition, or a need to be famous, factor in?
Certainly there's a kind of drive, but we're talking about more of an internal competition, to test one's capabilities and see how far one can go. There have been few opportunities for actual competition. Recently there have been some wingsuit races created, and these events appeal to a small segment of pilots, usually the elite. Yet Jeb, who is certainly one of the elite pilots, has no interest in traditional sports and avers that he's not competitive. Gary has a competitive temperament; he was a competitive downhill skier and he takes part in grueling distance runs.

{%{"image":"http://media.outsideonline.com/images/TK.jpg","size":"large"}%}

{%{"image":"http://media.outsideonline.com/images/bird-dreams-jeb-launch_in.jpg","size":"large"}%}

The culture of BASE jumping has always shunned fame to some extent, and those who seek it are still controversial. BASE jumpers were actually expelled from skydiving clubs into the 90s. One BASE pioneer explained that jumpers learned that they couldn't tell people what they were doing or they wouldn't be permitted to do it. So secrecy became ingrained in the culture. Some of that started to change with the creation of small POV cameras and YouTube. Suddenly you could clip a GoPro to your helmet and produce HD video of stunning flight lines along mountain terrain and put it out to the public online. But the footage is still a difficult thing to monetize. Even if you pull off some incredible wingsuit flight, there's usually no pot of gold at the end of that rainbow, probably only a 15 minutes of fame scenario. Jeb is the rare person to have transcended his sport and sustained a career as an athlete without augmenting his income with some other job. He no doubt enjoys the attention, yet he also must continue to pull of feats that attract notice to satisfy sponsors. Even people who fly are governed by some of the same concerns as everybody else.

Gary was a paratrooper in the UK Army, where he learned to jump. Is the sport full of ex-military guys?
I know that many skydivers and BASE jumpers have come from the military, but it’s worth noting that Gary clashed with the prevailing culture and his superiors. It was a BASE jump that finally precipitated his leaving the paratroops. I assume that if you're so single-minded that you're willing to attempt a wingsuit landing without a parachute, chances are you're probably too individualistic to thrive in the military.

The group that I was embedded with mostly came from civilian backgrounds. What bound them was that they all had achieved a high level of performance in another extreme or adventure sport. Jeb is an accomplished scuba diver. There were several skiers, racers, and backcountry specialists. One wingsuit pilot was a motocross racer. Joby Ogwyn is a high-altitude climber, and was the youngest to reach the world's Seven Summits. Roberta Mancino is a blackbelt in kickboxing and a champion skydiver. There were several experienced surfers. They all brought skills and a mindset honed in these other disciplines to bear as BASE jumpers and wingsuit pilots. 

{%{"image":"http://media.outsideonline.com/images/bird-dreams-close-up-cliff-launch_in.jpg","size":"large","align":"right"}%}

BASE jumping’s motto is "The only way to not die BASE jumping is to not BASE jump." This reminds me of our motto in the bomb squad, "Initial Success or Total Failure," but even more fatalistic. 
The motto remains. There are no guarantees, and unless you're prepared for the possibility of giving your life, don't do it. I heard that over and over again. Fatalities still occur regularly. There are more than 200 recorded deaths on the BASE Fatality List, which is not even a comprehensive accounting. In 2013, there were a record 22 confirmed wingsuit pilots killed -- that's BASE and skydiving. And so far this year I can think of four more wingsuit deaths, and these men were among the most experienced and talented fliers in the world.

Since the first and only successful landing, the wingsuit landing craze has generally faded. In the future, will we look back at this little era and wonder what people were thinking?
My editor suggested that there's something about the zeitgeist -- a possible combination of economic prosperity, a rise of technology, and maybe anxiety about the outcome of world affairs -- that will help explain the era in the book to future generations. I think of the 1960s counterculture, and having grown up with skateboarding, BMX freestyle, and snowboarding, I saw the X Games as my generation getting its Woodstock. BASE jumping and wingsuit flying just takes it to a further extreme. 

Brian Castner is the author of “The Long Walk.” Follow him on Twitter at @brian_castner.

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Maximize Your Vacation Happiness

You’ve likely got a vacation coming up soon. Whether you’re headed abroad for a week or simply to a cabin in the woods over Labor Day, start planning now. That's the number-one piece of advice from the folks over at Happify, who worked with scientists to determine the best tips and strategies for a happier vacation. 

Here’s what else you need to know:

{%{"image":"http://media.outsideonline.com/images/happify_vacation.jpg","size":"large"}%}

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CrossFit, Your Insecurity Is Showing

You do not cross CrossFit. As many in the media have learned, the company behind the fitness craze is not afraid to retaliate—through its enforcers in "informational weaponry," Russell Greene and Russell Berger; its massive social-media following; or, if all else fails, the courts. I knew because I'd read about it and had seen their work on Outside's Facebook wall. But it wasn't real to me. It is now.

Outside has been a focus of CrossFit's wrath since we began reporting on the injured-participant-led backlash in 2013. But I first became Greene's target when I reported on a story about CrossFit's new rival, the NPFL (now known as the NPGL). In the story, NPGL founder Tony Budding said he wanted to create an event that was more spectator-friendly than CrossFit's flagship competition, the CrossFit Games.

Greene took offense to that line. "Tony's statement that the CrossFit Games aren't a spectator-friendly sport is completely false, and deserves critical analysis," Greene wrote. Fair enough. We'd pointed out that "some would argue that the CrossFit Games have been a huge success, selling out tickets, drawing a half-million viewers on ESPN, and winning title sponsorship from Reebok." The story wasn't about taking sides, but about informing readers of the NPGL's existence and what it planned to do.

I suppose I should've remembered that encounter when I applied for a press pass to this year's CrossFit Games. Held annually since 2007, the Games are what makes CrossFit a sport rather than a training regimen. To get to the finals at the StubHub arena in Carson, California, individual CrossFit athletes and teams must make it past open and regional competitions. About 100 men and 100 women face off in a three-day strongman-style competition (think: overhead squats, burpees, and rowing), where CrossFit dubs the winners "Fittest on Earth" and hands them a check for $275,000.

I'd spent the past two-and-a-half years reporting on obstacle racing, a sport whose meteoric growth was greatly fueled by CrossFitters looking for a place to test their strength. I wanted to see what a straight-up CrossFit competition was like. Instead, my press pass was denied.

"Outside Online has published headlines and articles about CrossFit and the CrossFit Games that lead us to question Outside Magazine and Outside Online's editorial intentions," said the email from CrossFit Press, which arrived after we reached out to Greene. The email listed four Outside articles to which CrossFit had taken offense: a report on a Journal of Strength and Conditioning Research study that suggested CrossFit has a 16 percent injury rate, a report on the subsequent lawsuit between CrossFit and the journal (published by the National Strength and Conditioning Association), the NPFL story, and another story digging deeper into injury statistics.

No mention was made, however, of the stories we've published trumpeting CrossFit's stars like four-time CrossFit Games champion Rich Froning, pointing readers to the regimen's best boxes, or even promoting CrossFit-inspired training plans. Outside has covered all aspects of the fitness trend since it began.

With that in mind, we asked CrossFit to reevaluate its decision. CrossFit is important to us and to many of our readers. We were eager to cover the games. Again, we were rejected. This time, our email didn't even elicit a response.

Denying our press pass is like the NFL writing, "Dear ESPN, We can't let you cover the Super Bowl, because you covered the traumatic-brain-injury concerns of NFL players." By CrossFit's logic, every major media outlet in the United States should be blackballed, from the New York Times to USA Today, because we've all covered CrossFit injuries. Deadspin must certainly be on CrossFit's s*** list after publishing this gem about the NSCA debacle:

It exposes the fitness company far more effectively than the NSCA study ever did. In the lawsuit, all of CrossFit's neuroses emerge, as does its inner asshole.

The press-pass rejection not only made CrossFit look thin-skinned, it also made it look like the company has something to hide. And barring journalists from something is about the best way to ensure they'll pursue a story. On Thursday evening, I bought a $50 pass to Friday's CrossFit Games and went to see the competition for myself.

StubHub Center, where the event is held, is composed of several venues. There are soccer, tennis, and track stadiums, as well as a tent village where vendors like Badass WOD Wear and nonprofits like Barbells for Boobs hawk their goods.

When spectators walked into the soccer stadium on Friday morning, their eyes lit up. They actually said, "Wow!" The place had been transformed into the world's biggest box, with THE 2014 REEBOK CROSSFIT GAMES printed across end zones and 15 metal trusses cutting the field in half.

I took photos of at least 10 people against that backdrop. They came from all over—Pittsburgh, Florida, Atlanta, Minnesota, Mexico. Most of them seemed to follow a dress code. Booty shorts for the ladies, nylon board shorts for the men, T-shirts repping their respective boxes, and minimalist Reebok CrossFit shoes. The stadium floor was empty, although the Jumbotrons showed a competition taking place: a relay run with competitors tethered together.

Perhaps Greene feared we'd find the games weren’t spectator-friendly. That's because they aren't. Not even to avid CrossFitters. Friday's first two events—the relay run and an erg-jump rope-run combo—were held in the driveway outside the soccer stadium, where few people could tell what was going on.

Some spectators even considered climbing the palm trees lining the road to improve their vantage point over the thousands of others trying to get a glimpse of their friends and favorite athletes. "I'm a huge Rich Froning fan," a 28-year-old CrossFitter from San Diego told me when I asked why he came to the games. "He said this might be his last year as an individual" competitor. It was tough to catch a glimpse of his hero, though, behind two solid rows of standing people.  

"Why didn't they do it in the stadium where people can actually see? I paid $200 to see nothing!" said an athlete from Utah as she stood on an empty Pelican case used to house the camera filming the event. She wasn't mad about it, though; she came for the experience and to support friends who were competing. In that way, she was like everybody else there.

{%{"quote":The rabid attacks on media outlets and researchers suggest that CrossFit is insecure with itself."}%}

{%{"quote":"The rabid attacks on media outlets and researchers suggest that CrossFit is insecure with itself."}%}

The CrossFit Games are like a religious gathering cum high-school track meet, where everyone in the stands (or on the street) is either a zealot or knows a competitor. "This is like a Mecca for CrossFitters," a Canadian CrossFitter told me.

There's absolutely nothing wrong with being at a religious gathering/high-school track meet. In fact, that's what makes the CrossFit Games—and CrossFit itself—special. It brings people of diverse backgrounds together to celebrate health and fitness. I met three generations of people at the games who might as well have been wearing kettlebell halos; they were the nicest sports spectators I've ever encountered, happy to talk about the event and the people close to them who were competing. Just like my mom at my high-school swim meets.

CrossFit should embrace its special community. The rabid attacks on media outlets and researchers suggest that CrossFit is insecure with itself. New competition like the NPGL should energize CrossFit rather than scare the organization into harassing reporters who introduce its rivals. As for that NSCA lawsuit, CrossFit should take a page out of its own book and relearn the art of the spin.

Back in 2005, CrossFit founder Greg Glassman knew how to handle a press that questioned his methods. Just before Christmas, the New York Times published an article about CrossFit's propensity to induce injuries, including rhabdomyolysis, a serious condition that can lead to kidney damage. Glassman’s response: Embrace the danger.

CrossFit had already rolled out a mascot named Uncle Rhabdo, a clown "whose kidneys have spilled onto the floor presumably due to rhabdomyolysis," the Times reported. Glassman also wrote an article titled "CrossFit-Induced Rhabdo," in which he "soberly explained the circumstances of the six CrossFit-related cases he knew about, outlined ways affiliates could lower the likelihood of injury, and announced he would add a rhabdomyolysis discussion to his weekend seminars and to the website," Inc. reported. PR crisis met head-on. Crisis averted.

Sometime over the past nine years, CrossFit, the sport of strength, got weak.

The tiniest amount of criticism sets its enforcers off on a rampage, and it's affecting CrossFit's most devout adherents. You've got a great thing going, CrossFit, with amazing people in your ranks. Bring back the old CrossFit that faced controversy with honesty and humor. Even better: Heed one of your own favorite sayings and HTFU.

Outside's CrossFit Coverage (The Good and Bad)

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