You may not recognize his name, but you've almost certainly been sucked into one of his massively popular online videos—"Word's Largest Roping Swing," "The Human Slingshot," "Zipline Catapult." To date, Graham's YouTube channel, Devin Super Tramp, has racked up more than a quarter-billion page views, making him by far the most successful of a new breed of YouTube auteurs—filmmakers who pump out viral video after viral video. Born into a conservative Mormon household in Provo, Utah, Graham, 30, originally wanted to make features but fell in love with online videos while studying film at BYU. "I'm my own boss, and it's only my audience that determines how I do," says Graham, who dropped out during his senior year and has been supporting himself through YouTube ever since.
There's a reason for that: while his videos have a carefree air, many of them are actually commercials. "Human Slingshot Slip and Slide" (12.3 million views), in which a crew of twentysomethings on an inner tube whip down a hill and off a greased-up jump into a lake, is actually an ad for Vooray, an apparel manufacturer. "Zipline Catapult" (2.1 million views), in which kids zip from a 100-foot cliff into the water near a houseboat on Utah's Lake Powell, was done for Bluehouse Skis. Graham has become so adept at viral marketing that he's now working for the likes of Ford, Google, and Mountain Dew. His secret? Keeping it light. "Most things on the Internet are negative," says Graham. "But people want to see happy videos, too. They want that kind of escape."
Even as we try to let him fade from public attention, Lance Armstrong’s legacy goes on (and on and on and on).
Earlier this month, the disgraced Texan cyclist found himself the subject of both a new book, Wheelman, and a new movie, The Armstrong Lie. And earlier this week, filming began on a Hollywood-size biopic directed by Stephen Frears, with Armstrong portrayed by Chris O’Dowd, of the TV comedy The IT Crowd. And, only today, Ryder Hesjedal, winner of the 2012 Giro d’Italia, admitted to having doped in 2003, just beyond the statute of limitations, and just prior to joining Armstrong during his doping days at US Postal.
A quick glance through the comments of the latest Armstrong coverage shows an overarching ambivalence about him—with roughly half dissing him, the other half staunchly upholding his integrity.
In a stroke of brilliance, Andrew Straw, of the Newcastle, England-based bike-tour operator Saddle Skedaddle, tapped into the undercurrent of Armstrong equivocation when he noticed a few copies of the dethroned Tour champ’s autobiographies on sale in local second-hand shops. Straw determined there must be more Armstrong paraphernalia out there that people don't want or know what to do with. He put out the offer, and, to his surprise, the Armstrong biographies began pouring in. “I thought maybe we’d receive a few copies,” Straw says. “But within a week, we had hundreds.” He also received, among various mementos, an autographed jersey and a US Postal Trek bike frame.
Straw had to find something to do with all the booty. “I had two ideas. One was to make a throne-like piece of furniture, which could live in the Hub, and the public could sit on the pages,” he says. “Another was to cover the floor in pages of the book.”
He opted for the flooring alternative. After ripping pages from the donated books, Straw requested that café patrons write their thoughts about Lance Armstrong on loose sheets and use floor varnish to affix them to the floor. “Lance is a hero,” reads one. “Manipulator!” says another.
Letting clients express their views—good or bad—was exactly the point, according to Straw. “It works in two ways,” he says. “For people who still rate Lance, it is something that can be admired. And those now ‘anti-Lance,’ can stamp all over the lies written in the books."
RAMSHACKLE IS THE WORD 35-year-old filmmaker Joe York used to describe everything about his first documentary film shoot. In the spring of 2003, the 25-year-old University of Mississippi graduate student set off on a 10-hour drive, from Oxford, Mississippi, to Berea, Kentucky, in a silver 1992 Saturn SL2 with an odometer that had tired of ticking off miles at 220,000. In the backseat, York had thrown a Canon GL2 camera and a Sennheiser shotgun mic that he had rummaged out of boxes found in an Ole Miss AV room. He had little experience making a film, but figured his knowledge of how to tell a good story would suffice. He spent four days shooting, drove ten hours home, and looked at his nine hours of footage. “It was like that moment you return from the one-hour photo and realize you don’t have anything,” he says.
York said his career path up to that point was a string of lucky lottery tickets. He grew up in Glencoe, Alabama, the son of a steel foreman and a world history teacher who told him to work at what he loved. After earning degrees in archeology and anthropology from Auburn University, he worked as the foreman on an archeological dig near Phenix City, Alabama. Eventually, he tired of digging up relics at a fort used during the War of 1812, and began to spend his free time searching backroads for the wildest Southern personalities he could find. He recorded and edited their oral histories, for fun. During a Google search, he came across the University of Mississippi’s Southern Studies program and knew immediately he wanted to attend. “So I filled out my application in the archeology lab at Auburn and mailed it on my lunch break from the fort the day before it was due,” he said.
He got in and met John T. Edge, the director of the Southern Foodways Alliance, a division of the school that profiled southern food personalities. York put a bug in Edge’s ear. He wanted to shoot films to go with the organization’s oral histories. In 2003, Edge received enough money from Randy Fertel—the son of Ruth’s Chris Steak House founder Ruth Fertel—to commission a film to honor the organization’s Keeper of the Flame Award. The recipient was Bill Best, a farmer from Kentucky who preserved heirloom bean and tomato seeds that had passed down through his family for generations. Edge knew York’s filmmaking skill was more rattletrap than his car, but asked him to drive to Kentucky anyway. “He wanted it bad,” Edge said. “We made decisions based on gut, smarts, and heart.”
When York returned to Oxford with only crappy footage, he was at a crossroads. He could throw together a sub-par short on Best, or he could call the seed saver and ask for another chance. He picked up the phone and expected to be laughed at or rejected. “In a lot of ways, it couldn’t have been a better scenario, because I can’t imagine anybody being nicer about that than Best was,” said York. “He was just like, ‘Oh man, if that’s just what you need to do, just come on up and do it.’”
More than 70,000 miles, three cars, and more than 30 films later, York is still profiling people for the Southern Foodways Alliance. Though most popular films about food profile celebrity chefs or highlight dubious industry practices, York’s art is a celebratory activism of lesser-known experts. He’s a one-man, egoless show: pushing his lens into barbecue spits and farmers’ mugs, shooting interviews, and editing his voice out as much as possible. He gets a contact high being next to people who are so passionate about food, and wants viewers to feel the same.
“Hopefully, they get to experience it in the way that I experience it,” he said. “Which is, most of the time, peering in the seat next to the person in the car, being right there in the field so it feels like you’re walking along with them, or riding along with them.”
We caught up with York by phone during some rare downtime in Oxford, Mississippi.
When did you get interested in food? I never in my life thought that the defining aspect of my career so far would be making films about food. But once you get out there, you realize that there may be no better way to get people to open up and talk about themselves—what they really like and what their lives are like—than to get them to start talking about food. I mean, people just really open up about that topic.
Why do you think people open up? Food is indelibly linked to the best memories we have in life—and the saddest memories. Especially in the South, food is tied to who you are and where you're from because it is kind of the major supporting character in every scene of your life.
I lost my brother suddenly this year at age 40. So many of his poems have to with these allusions to food, or what people were eating, or what certain tastes were.
Every year for my family reunion we would cook a whole hog together. That will always be part of my memory of my brother. Every time I have barbecue, every time I cook a pig with somebody, every time I light a big stack of hickory on fire, I’ll always think of him.
Other foods, other tastes, work that way for everyone. Food is an incredibly evocative part of people’s lives. When they start talking about it, they start talking about everything else at the same time.
What are some of the difficult subjects you wouldn’t otherwise feel comfortable talking about? Race is one of them—not just in the South, but everywhere in the U.S. It’s not something that you’re going to walk up to somebody and just say, “Hey, you know what. Let’s talk about race.”
But you talk to Martha Hawkins about why she cooks, and she starts talking about growing up in Montgomery and how her mom would take her to the meetings at the churches as they were getting ready to plan the bus boycott or the marches, learning to cook from these older ladies who were cooking sandwiches for the marchers from Selma to Montgomery.
They had to cook for these folks, because nobody else was going to give them something to eat because they weren’t going to find a place where they were welcome around the roadside. So they had to carry sandwiches out to them.
Suddenly a ham sandwich becomes a symbol of their love for these people who were doing the incredibly hard work of trying to gain equality for African Americans in Alabama in the sixties.
How do you find people to talk to? The Southern Foodways Alliance has about 1300 or 1400 members, but I also just meet people by chance.
I met a guy in Louisiana on the side of the road. I just ended up spending all day at his house because I was a huge fan of his cochon de lait. When I was driving down to Louisiana, the Mississippi river was flooding. I was going down this old rural road, and the river was coming up awful, and all the tributaries were flooded, and there were all of these deer that had been washed out of their stomping grounds. I stopped on the side of the road and just sat on my car and looked at these deer. Here comes this other guy. I had my camera out and he asked me if I was with the news. And I told him I was looking for folks that were doing cochon de lait—cooking these suckling pigs. And he said, “Well, we’re cooking one Sunday if you want to come by the house.”
So he gave me his phone number, I called him on Saturday, went over there early on Sunday morning, and spent the day with this family. It's all happy accidents.
What’s the toughest story you’ve ever shot? We did one on Apalachicola where the fella I wanted to talk to just wasn’t into being on camera. He said yes. Then I went down there and he was like, I don’t know. Every day I went down there and he said, “No.” And I’d say, “OK, I’ll come back tomorrow and see if you want to do it then.” In the meantime I would go and ask some of the oystermen if I could muck around on their boat with them. I had a day to kill, so I’d just go ride around on the boat with them and document these guys doing what they do. That was one that ended up not being about the guy I went down to interview. It was called Working the Miles. It ended up being about a husband and wife. The guy was an oyster tonger, and his wife was an oyster shucker.
So much of what’s good in finding your footage are these kind of asides that you may not have been looking for at first.
Other than that, it’s been incredibly easy to do because most of the folks I talk to understand that what they’re doing is important and unusual. Generally speaking, they are very happy to have someone come to talk to them about it and tell their story.
Considering all of the ways that people have let you in—you’ve spent a lot of time with people in pretty intimate circumstances—what’s the strangest thing you’ve come across? There’s some stuff that people show you, that you have on film, that you don’t share. For example, I was in Louisiana, and they have this absurd rite of passage. I was at this guy’s place and he was killing a pig. He was getting ready to butcher it and make boudin. So he killed the pig and he was like, “Hey, do you want me to show you how we measure the tail?” So he calls his little nephew over and says, “OK, we’re going to teach you how to measure the tail.”
He gets the kid’s hand and he says, “You gotta hold your hand still just like that and hold your finger out real straight."
He pulls the tail out next to the kid’s finger. The kid is really intent, really into doing this important thing. So he gets the tail pulled out, makes sure the finger is all straight, and then, boom, he pops the kid in the elbow.
The kid’s finger goes right up the pig’s ass and they all laugh. It’s this hilarious Cajun rite of passage. All of the people that are there have had that joke played on them at one time or another. So it’s just hilarious. The kid even thought it was funny. But if I show that on film, that just looks weird. Out of context, it’s just knocking a kid’s finger up a pig’s ass, you know? Maybe we’ll hold off on that.
And do you have a short that you are most proud of? I almost can’t watch it anymore because of the technical screw-ups, but still, Saving Seeds has to be the one. We shot it and it wasn’t good and then we went back and redid it. If I had left it where it was and tried to make something of it, I don’t know that I would have stayed in filmmaking. On that project, I learned to do it right.
The main thing is just making sure that you do justice to the people that you are filming, that you tell a good story, and that if you screw up, you’re not too proud to turn around and do it again.
When Les Stroud isn’t filming the Discovery Channel’s Survivorman or offering advice on how to overcome life-threatening situations, from storms to alligator attacks, he plays guitar and harmonica with blues-rock outfits. He’s not alone—here are a few of the adventurers and athletes who moonlight as musicians, not always with resounding success.
Kelly Slater: surfer, singer, guitarist Notable sport-inspired lyric:Black sand on the beaches / White wave on the water / And I think of you / And I think of you (“Hawaii”)
Les Stroud: survivorman, guitarist, harmonica player, singer Notable sport-inspired lyric:Snow, winter, spruce boughs for a floor / Fur, fire, keep the body warm / Where eagles fly and the caribou lie is where we got to be / The wolf waits there for me (“Snowshoes and Solitude”)
Rush Sturges: whitewater kayaker, rapper Notable sport-inspired lyric:Canyons and rains / Floods through the plains / Blood pump in my veins / We are one in the same (“Who Am I”)
Sara Mancuso(a.k.a. Smokey Jones): skier, singer Notable sport-inspired lyric: None that we could find. Good for you, Smokey.
Makua Rothman: surfer, ukulelist Notable sport-inspired lyric:Andy Irons / Andy Irons / Mr. Andy Irons / Andy Irons (“Andy Irons Tribute Song”)