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Adventure : Events

Obstacle-Course Racing Gets Government

Sam Mansfield and Mark Ballas met in the autumn of 2012 when the two were visiting an investment property near Fort Benning, Georgia. Ballas, a former Army Special Forces soldier-turned-entrepreneur, had recently founded an adventure race called Green Beret Challenge, and Mansfield, a market researcher and consultant, had just started dabbling in mud races after years as an amateur triathlete. "We started to talk a little bit about ventures we wanted to get involved in in the future, and one that continued to come up was the obstacle course space—what is it in that industry that needs help?" The two quickly hit on the idea of a governing body for the sport, and on January 7 of this year, United States Obstacle Course Racing (USOCR) was born. 

At present, the company's public face consists of a website, USOCR.com, that provides the mission statement and invites visitors to join the mailing list. But Mansfield told me USOCR—heavily modeled on USA Triathlon—will begin signing up members as early as Valentine's Day. As for event sanctioning, he said USOCR will be "certifying and working with endorsement programs this season." He was not yet able to confirm any events that have agreed to participate in the sanctioning program, which will involve a standardized safety management planning process and on-site inspections by USOCR staff. 

Mansfield said the issue of event insurance was one of the early drivers for the development of USOCR. He speculated that current insurers of OCR events will begin pulling out of the industry as they develop a better understanding of the risks. When that happens, one of USOCR's biggest assets will be a unique set of actuarial data compiled from sanctioned events that will help keep rates attuned to the actual risk and not the perceived risk. As Mansfield said, USOCR's data will allow the industry to "define our risk instead of having our risk define us."

For racers, membership will cost about $45 and will include discounts from partners like ocrgear.com, excess injury insurance in the ballpark of $2,000 (the exact amount hasn't been determined), and ranking in USOCR's proprietary national system. Mansfield thinks injury insurance will be the main draw to potential members. "At this juncture in OCR that type of coverage doesn't exist, so an injury at a race for a participant—they've signed a waiver that basically means they're not going to get anything beyond that injury." With USOCR's coverage, an ambulance trip for a broken ankle might not mean a broken bank account too. 

{%{"quote":"USOCR's sales pitch sounds good, but the organization's relevance to the sport will only be guaranteed if major race providers get onboard, and as far as we know, that hasn't happened."}%}

For now, USOCR isn't targeting the million-plus "experience runners" who sign up for an obstacle race each year as a one-and-done challenge, though USOCR's stamp of approval could be a powerful selling point when experience runners shop different races. The company is focused instead on devoted athletes who run several events each year, who are "looking to PR," and who treat OCR as the "new endurance sport that they train for, the sport they love." According to Mansfield, USOCR's ranking system will allow those athletes to measure themselves against thousands of age-groupers across the country and could eventually become the basis for elite qualification as the sport matures. He expects a quick burst of 8-12,000 members in the first three months and up to 25,000 by the end of 2014, with an ultimate goal of about 100,000.

Ranking OCR presents more of a challenge than, say, triathlon, in which distances are fixed and the events—swimming, running, and cycling—are always the same. Mansfield said USOCR has developed a "multiple weighting factor system . . . that permits you to run in any endurance race despite the disparities of distance, terrain, obstacle construction, negotiation style, and I can still give you the same style of ranking." USOCR will simply "crank the algorithm, and out comes third place, or in Hobie Call's case, first place."

USOCR's sales pitch sounds good, but the organization's relevance to the sport will only be guaranteed if major race providers get onboard, and as far as we know, that hasn't happened. As of now, race providers have their own insurance packages, and some, like Reebok-sponsored Spartan Race, have their own national ranking systems, too. 

Rob Dickens, Chief Operating Officer of Rugged Maniac, a leading OCR company that boasted over 100,000 runners in 2013, was skeptical of the entire outfit. "They're not affiliated with any race companies, they don't have any experience in the industry, and to me it just seems opportunistic," he said. (We'll leave aside the centrality of opportunism in business, and the particularly nasty strain of opportunism that has characterized the explosive growth of OCR.)

Dickens told me he doubts a governing body will get any traction. "I certainly don't want a sanctioning body to come in to tell me how to run my event, and I would doubt that any of the other major companies do either," he said. "We already do things the right way, our own way." Regarding the controversial drowning death of Avishek Sengupta at a Tough Mudder last April, which I investigated for Outside, Dickens said, "I don't see how a sanctioning body would have prevented that." 

Aside from ensuring safety standards and insurance options for participants and race providers, Mansfield told me USOCR plans to make promotion of the sport one of its main focuses. Dickens said the majors don't need it: most of them already have serious marketing clout and some even claim cult-like followings. "The only people who are going to go for this are the small companies who are struggling to survive," Dickens said. "They need that marketing help to push them forward. I don't see any of the bigger companies going for that."

Dickens was also dismissive of USOCR's ranking system. He told me Rugged Maniac offers timing, but only about 10 percent of racers go for it. "90 percent don't care about their time, so the rankings might not mean all that much," he said. Several other industry leaders, including Warrior Dash and Tough Mudder, are entirely untimed.

"We understand that some companies may choose not to partner," Mansfield told me, responding to Dickens's criticism. "But the evidence is clear... there are no enduring sports without supporting and regulatory bodies. OCR will be no different in this respect."

When we first spoke, Mansfield sought to reassure race providers who worry that USOCR might be more of an opportunistic intruder than a true partner in growing the sport. "The race companies have to have say-so in how we operate. They need to be able to talk to us about what they want, what they envision, and what they need from their governing body," Mansfield said. "Over the past year to fifteen months we have interviewed plenty of them and garnered a lot of perspective from them, and we will continue to need them to tell us exactly what this sport is going to be. So far that's been a really great conversation." 

Superhero Scramble's Ace O'Connor said he was open to the idea of a governing body "if it makes sense for both the company and the participants." As for USOCR, he said, "Seems like they are on the right path, and we will continue talks with them." Savage Race's Sam Abbitt said his company also thinks a governing body could be good for the sport. "Making something like this work will require buy in from all of the other big names in obstacle racing," he said. "We probably will not join USOCR this year, but will certainly pay attention to their developments."

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Lance Mackey: The World's Toughest Athlete

It takes a sharp blade to cut a frozen beaver into easily digestible strips. If the Hobart Corporation, maker of fine commercial kitchen appliances, ever shoots a TV ad for its band saws, it should definitely feature the one Lance Mackey uses in his dog yard. Half-buried in icy, urine-stained snow, it is tasked daily with slicing up whole skinned beavers, along with halal-certified lamb chunks, 50-pound blocks of ground chicken and beef, and big king salmon—all of it frozen as solid as the rolling countryside near Fairbanks, Alaska, where any wintertime temperature above minus 20 degrees, Mackey told me, is tropical.

Beaver isn't the kind of meat you can buy over the counter, but Mackey's mom has a good connection, a trapper down around Anchorage. Which is fortunate, since beaver, a pungent dark meat loaded with oil, is a musher's secret weapon. One of the great challenges of the sport is shoveling enough calories into your dogs, incredible endurance athletes that need to consume between 10,000 and 14,000 calories a day when they're running. Some stop eating for various reasons, and that's when you dish up the beaver. "Even a stubborn dog can't resist it," Mackey said.

As he sawed away, the 43-year-old Mackey certainly looked like a guy who'd spent thousands of hours standing upright on a sled pointed into blasts of Arctic wind. He is thin and resolute, like a chew toy made of jerky. He has a windburned face with ice blue eyes that are often bloodshot, half-moon creases on either side of his mouth, and a brown goatee that's surprisingly trim and tame. The right side of his face and neck are sunken, the result of numerous cancer surgeries that scooped out most of the tissue between skin and bone. Mackey usually wears a baseball cap—even when he's mushing, when he tucks it under a fur-trimmed hood—and he keeps his long, infrequently washed hair in a ponytail that stretches down to his spiky shoulder blades.

Because of the frigid winters in the hills north of Fairbanks, where Lance Mackey's Comeback Kennel sits on five scruffy acres, the massive quantities of bulk meat stacked around the saw require no special storage. Which is also good, since Mackey will have to cut up nearly 6,000 pounds just to provision the two big races he was planning to enter when I visited him in January of 2013: the Yukon Quest and the Iditarod. These brutal, 1,000-mile slogs happen only a month apart, in early February and early March, and it used to be that few mushers would dare to tackle both in a single season. Winning them in the same year was considered impossible—until Mackey did it in 2007. And then did it again in 2008.

Had he done nothing else, Lance Mackey would be a legend for that accomplishment, but he ended up winning both races four times and taking the Iditarod an unprecedented four years in a row, from 2007 to 2010. "I would say he is the all-time great," says 2009 Yukon Quest champ Sebastian Schnuelle, who recently quit racing due to the challenges of competing in an all-consuming but low-paying sport.

Operating a kennel with 80-some dogs is exhausting work, and much of the food prep and poop disposal in recent winters has been left to a pair of young handlers whom Mackey often referred to as his "sons." Cain Carter, 21, is actually the son of Mackey's ex-wife, Tonya, a longtime mainstay at the kennel who was expelled during an ugly split in 2011. Braxton Peterson, 26, is the ex-boyfriend of one of Carter's two older sisters. He moved in with the Mackey family back when they lived on the Kenai Peninsula and then came along in 2006 when they relocated to the property outside Fairbanks. At one time, all six humans, plus seven house dogs, were crammed into a two-room cabin with no running water or electricity. When I visited Comeback Kennel, Carter and Peterson were the only other people still around full-time.

The boys are sled racers themselves (both have completed one Iditarod), as well as pot-smoking buddies, self-professed ladies' men, and amateur rappers who record hip-hop songs (mostly about dogs) under the name the Musherz. Each has a nearly shaved head and a profusion of tattoos, several of which were obtained the previous summer while working on a tugboat off the coast of San Diego. Mackey sent the two of them south to earn money to fund their racing, but they blew any money they made. Thus, neither would be racing in the winter of 2013, and Mackey wasn't too thrilled about it.

{%{"image":"http://media.outsideonline.com/images/food-for-iditarod-best_si.jpg","align":"left"}%}

But then Mackey didn't seem thrilled about much of anything by the time I got to Alaska. He was just three years removed from his fourth Iditarod win, and yet he was struggling. Dog food costs him more than $30,000 a year, and that's after generous contributions from his feed sponsor, Red Paw, plus bulk discounts and a network of friends and family who help provide some of his more expensive meats. "This is top-quality lamb," Mackey said, kicking a box stamped HALAL. "I'm not feeding the boys lamb, I promise you."

Though he makes money from racing, sponsorship, and mushing instruction, Mackey's ledger was solidly in the red, in keeping with dog racing's ongoing financial woes. Across the sport, purses have been going down, mainly because of recessionary impacts on sponsorship. The winner of the 2013 Yukon Quest would get only $19,000, and the $50,400 winner's check at the Iditarod, the sport's Super Bowl, wasn't much better. "It's a fucking joke," Mackey said. "Don't get me started. I've won as many races as anyone, and I'm broke-ass."

Preparing for and traveling to a race is a five-digit proposition. The only way to win the Iditarod is to show up with a team of dogs hardened by a season of competition, who have endured endless pain and crappy weather and technical problems and emerged with the knowledge that bad times are ephemeral. To do that means entering races with small purses, races that cost money even if you win. "Spending $100 to win $20 gets old in a hurry," Mackey said. Going into 2013, his pride and ego didn't require that he win, but if he couldn't at least be competitive, he was certain to shed both fans and sponsors.

As he prepared for the season's two biggest events, Mackey was at a breaking point. Racing dogs is his one true love, but the grind was becoming intolerable. "This is who I am. This is what I do," he said. "I know there'll be down days and years. But financially you can only handle so many of those before you're forced out."

Mackey likes to say that he was "born into the sport of sled dogs," which is very nearly true. His mother placed fourth in the Women's North American Championships in 1970, when she was seven months pregnant with him. His father, Dick, cofounded the Iditarod and won the race in 1978 by a single second, still the closest margin ever. Five years later, Lance's older brother, Rick, also won. For both Mackeys, it happened on their sixth try, and they both wore the same bib number Lance would later use: 13.

Lance was a promising junior musher known for a near psychic connection to his dogs, but he went astray as a teenager. As he recounted in his 2010 autobiography, he left the sport, worked briefly above the Arctic Circle at his father's oil-camp truck stop, and then spent a decade as a fisherman, working and drinking and abusing drugs. He was drifting further away from a decent life when, in 1997, he reconnected with Tonya, an old high school friend whose substance-abuse problems were at least as bad as his.

Tonya had three small children in tow, but Mackey married her inside of a few months and embraced the entire crew. For a short time, the two wayward souls indulged each other's bad habits. Then, in 1998, they decided to clean up together, picking Lance's birthday—June 2—as the end of one era and the start of another. He was 27.

They moved to the Kenai Peninsula, south of Anchorage, and lived in a shack on a beach owned by a friend. They were so poor that Tonya cut her daughters' hair short because the family couldn't afford shampoo. But Lance, Tonya once wrote, "was like an erupting volcano—the energy of his personality had to go somewhere." Over time he made enough money fishing to buy a piece of land and build a small cabin, and there he reconnected with sled dogs.

Mackey entered sprint races and slowly began to build his own kennel, using, he says, "dogs that nobody else wanted," plus a single very accomplished bitch, "a trotting dynamo" named Rosie that he bought for $100. He bred Rosie to a star dog from a friend's kennel, and when it came time to split the litter, he picked first and chose Zorro, "a little furball" mutt who would become the genetic foundation of Mackey's kennel, the linchpin of some of his greatest teams, and one of the most famous dogs ever to run across Alaska.

{%{"quote":"It's the natural cycle of things that great dog teams come and go. Whether a particular racer can endure and win again depends on that person's ability to rebuild. "}%}

By 2001, Mackey felt accomplished enough to enter the Iditarod, but he was also troubled by chronic pain in his jaw and neck. He was sure it was just a bad tooth, and when a dentist agreed, Mackey went ahead with the race, only to have the pain become excruciating on the trail. After finishing 36th, Mackey was referred to a specialist, who told him he had cancer—squamous-cell carcinoma, which can be caused by excessive sun exposure or tobacco use—in his jaw and neck.

In short order, a surgeon removed a fistful of tissue from Mackey's face and neck, as well as his interior carotid artery, his salivary glands, and most of a large muscle that supported his right arm, causing it to go partially limp. Radiation treatments weakened him more. He lost ten teeth, and because neck tissue is full of connecting nerves, he suffered damage to his hands and feet that caused chronic pain and a susceptibility to cold, which poses a problem in his line of work.

The massive extraction left only a thin layer of skin covering one of the main arteries to Mackey's brain. Just being around dogs could be perilous, he was told. "If you were standing in the ER with a team of physicians, and a dog jumped up and scratched your neck," one doctor said, "we would not be able to save you." What's more, without salivary glands, Mackey would have to carry water at all times just so he could swallow.

And yet, only six months after surgery, Mackey made plans to enter the 2002 Iditarod. He shouldn't have been anywhere near the race, but he endured 440 excruciating miles before bowing out, mainly because the Ensure he carried to pour into his feeding tube kept freezing, making it almost impossible for him to eat.

Mackey was too broke to run the Iditarod the following year, so he focused on strengthening himself and his team. He stretched out his distances and ran a full circuit of races, and in 2004, he finished 26th in the Iditarod. But his real focus was on 2005, when he planned to make his first attempt at the Yukon Quest, a rugged, mountainous race from Fairbanks to Whitehorse, Yukon, that follows the route of the Klondike Gold Rush and is even more grueling than the Iditarod. It paid off—he won.

Few mushers had ever run the Quest and the Iditarod in the same year; conventional wisdom held that it was just too hard on dog teams, let alone humans. But Mackey noticed a funny thing about his dogs—the more he ran them, the stronger they seemed to become. The year of his first Quest victory, he finished seventh in the Iditarod. Mushing fans were astonished.

Mackey repeated as champion of the Quest in 2006 and won his third straight in 2007. And then—in his sixth attempt, just like his father and brother—he won the Iditarod, becoming the first person to win both races in the same year. "I couldn't do any wrong with them," he later recalled about his team. "I could feed them parts of cigarettes and they'd stand up, thank me, and go again. I'd sleep in at checkpoints. Everything you could possibly do wrong, I did."

Mackey had to overcome serious problems during that race—at one point, one of his sled skis snapped off, and he had to repair it using an old rotting ski that he found behind a shed. But somehow he finished with a two-hour lead.

{%{"image":"http://media.outsideonline.com/images/dogs-barking-iditarod_si.jpg","align":"right"}%}

The next year the team was just as powerful, and Mackey pulled off his historic two-peat. As Frank Gerjevic, a member of the Idita-rod Hall of Fame selection committee, said when inducting Mackey in 2009: "He could start breeding cats tomorrow and still belong in the Hall of Fame. Iditarod and Quest in one year? Twice? Mold broken. Bar raised."

Heading into 2011, Mackey had a chance to join Rick Swenson, the so-called King of the Iditarod, by becoming the only other five-time winner in the race's history. He finished 16th and came in for surprisingly strong criticism in Alaska.

"Suddenly, the dominant, once-feared musher had become something of an also-ran," said a writer for the Alaska Dispatch, even though 16th is hardly a terrible result. Things got worse from there. Mackey's top lead dog at the time, Maple, went into heat just before the 2012 Iditarod, and the males on his team wore themselves out trying to get to her. The dogs wouldn't eat, became dehydrated, and could barely jog. At one point, Braxton Peterson—racing for the first time and hoping only to finish—passed him.

Mackey fell so far back that he was in contention for the Red Lantern, a joke award given to the last-place finisher. But he scratched and clawed and finished 22nd, never complaining about his hard luck. To the surprise of many, he even showed up at the post-race banquet. "What are you going to do?" he said. "Cry in your beer?"

Arranging to meet Mackey in person was an endurance event in its own right. He has no manager, so you have to reach him by telephone, which doesn't work too well, since he rarely answers and his outgoing message usually says: "I'm on a run, call me back."

I tried to connect with him for two months, racking up a calls-to-callbacks ratio of around twenty to one. I was finally able to persuade him to circle a couple of days on his calendar, and I booked a flight to Fairbanks on short notice. After 11 hours in a plane, I drove on a dirt road through heavy snow the next morning to Comeback Kennel, where I expected to find Lance. Instead, I was greeted at the door by Peterson.

{%{"image":"http://media.outsideonline.com/images/beard-hat-puppies-dogs-iditarod_si.jpg","align":"left"}%}

"Lance is out on a run," he told me. "He left last night. I have no idea when he'll be back." He shrugged and asked if I wanted to come inside anyway. I sat at the kitchen table as he and Carter got the day going with bong hits and eggs, then excused themselves to go clean dog pens.

If Mackey was around, he might have joined in on the wake and bake. It's old news in Alaska that the renewed push for drug-testing enforcement prior to the 2010 Iditarod was the result of complaints from fellow mushers about Mackey's not-even-kind-of-secret pot use on the trail, which he did mainly to ease his pain. (He was also accused of blowing pot smoke in dogs' ears to make them hungry.) In particular, Mackey and the boys blame their neighbor Ken Anderson, also a musher, for complaining about it, and Anderson had become such a hated personage around Comeback Kennel that Mackey wouldn't even utter his name, insisting that he be called "my dipshit neighbor." He is a favorite target in rap songs by the Musherz.

When I finally met Mackey in person, the next day, it was back at the Fairbanks Airport, where he'd gone after his training run to pick up Cindy Abbott, a teacher from San Diego who had hired him to teach her how to race.

Three winters ago, Mackey agreed to mentor Newton Marshall, a 30-year-old from Jamaica who aspired to become the country's first dogsled racer. Mackey managed to get the novice into sufficient shape to finish the Iditarod, using dogs he provided. In the summer of 2012, Abbott contacted Mackey seeking similar help.

Like Mackey, Abbott is lean and wiry. She's also suffering from a disease—in her case, Wegener's granulomatosis, a rare, incurable, and potentially life-threatening condition that attacks the vascular system. She wanted to prove to herself, in the most extreme way possible, that life could go on despite her condition. She climbed Mount Everest in 2010 at age 51; a year later, she called Mackey to say she wanted to try the Iditarod.

"I started the conversation with 'I climbed Mount Everest last year,' " Abbott told me as we all sat together at a Mexican restaurant in Fairbanks. "So he knew that I had some exposure to storms and freezing." That turned out to be only partial preparation, though. "I didn't think I'd say anything is harder than climbing Everest," Abbott said, "but this is a lot harder."

Mackey was busy devouring tortilla chips and salsa. Given his surgeries and skinny frame, I'd assumed he didn't eat much, but in fact he ate like a sled dog, gobbling down a combo platter with an extra beef taco thrown in, then chasing it down with fried ice cream. "I eat constantly," he said.

Mackey has many idiosyncrasies as a racer. One is that he seems to require almost no sleep. This was central to the strategy he developed with his dog teams—he preferred to run them longer, at slower speeds, than his competitors. The technique resulted in less fatigue, which allowed for briefer rest stops. Mackey stuffs his dogs with the best food he can buy and lets them run slowly while it digests. He calls this "waddling." Within an hour or two, they're fueled up and flying.

The past two seasons, however, Mackey's teams hadn't been flying. By his math, he now needed to finish in the top three of the big races to stay viable; anything less and he would lose money on the race. Mackey had lost three major sponsors in the previous two years, worth a total of $40,000. "So that had to be made up out of my pocket, out of my race earnings last year, which were $25,000," he said. "You can do the math."

Even at the height of his powers, Mackey said, he'd never managed to climb out of the red. "Unfortunately, when I started doing well, I paid some guy named Uncle Sam for about 15 years of taxes that I had never done." He didn't have insurance when the cancer hit, and he estimates that he's spent more than $700,000 on operations. The only profit he's made in recent years comes from speaking engagements and dog sales, and that money mostly goes into improving his rambling house and dog facilities.

I stated the obvious: it sounded like his finances were perilous.

"I'm going to put it as blunt as I can," he replied. "If I don't do well this year, I'm done. That's where I'm at. I'm on the verge of bankruptcy."

A musher—even a great one—is only as good as his dogs, and for Mackey, two have risen above the rest. One is Larry, Mackey's longtime team captain and the only dog in history to win the Golden Harness Award as best lead dog at both the Yukon Quest and the Iditarod. Larry, who like all sled dogs is a mix of hardy breeds, is so beloved in the dog-racing world that he has his own fan club. And Lance adores him, but out of the hundreds of dogs he's bred and raised, his favorite seems to be Zorro.

Zorro, from that first litter on the Kenai, was named for the mask-like gray rings that circle his eyes. At 72 pounds, he's big for a sled dog (40 to 60 pounds is more like it), and when Lance decided to develop a team around Zorro, Lance's brother thought he was nuts. But Zorro loved to race, had an insatiable appetite, and never lost any weight, not even on the trail.

Though Zorro rarely led a team, he was a tireless worker who could be counted on for extra horsepower, especially when things got tough. On the 3,000-foot ascent of a peak called Eagle Summit during the 2008 Yukon Quest, it was Zorro who carried the day. When he leaned into his harness and drove the team into the howling winds buffeting the summit, Mackey later recalled, "you could feel the extra gear."

That race was one of the most difficult of Mackey's career, and he decided that Zorro, then eight, deserved a break. So he left him off the 2008 Iditarod roster with an eye toward bringing him back for a special race, just two weeks later, that would cap what Mackey hoped would be his greatest season. The Nome Kennel Club was holding the All-Alaska Sweepstakes that year, an occasional event that would have a purse of $100,000. The 2008 running also marked the centennial of a 408-mile race held from 1908 to 1917 on the gold trails of the Seward Peninsula.

At the Sweepstakes, Mackey's team of 13 was capable but not outstanding. He was chugging along in third, trying to figure out what was wrong, when a surprise gust of wind blew his sled into a drift, upturning the basket and spilling dogs into deep snow. The damage to the sled and the team was minimal, but one dog came out of the wreckage with a limp. Unfortunately, it was Zorro.

Mackey had no choice but to carry Zorro with him in the sled basket, even though that meant another 70 pounds his team had to pull. That night they were positioned comfortably on the side of the trail when catastrophe struck: a drunk snowmobiler veered off course and plowed into the sled at 70 miles per hour. "It was like a truck hitting a Pinto," Mackey told a reporter the next day. At the last second he jumped out of the way, but Zorro was inside when the collision happened. At first his injuries didn't look that severe, but the dog steadily declined: he was lethargic, and his long, lolling tongue seemed stuck outside of his mouth. Mackey arranged to fly him to a vet in Seattle, accompanied by Braxton Peterson, while Mackey stayed behind to deal with legal issues concerning the drunk driver.

{%{"image":"http://media.outsideonline.com/images/kennel-dog-waiting-iditarod_si.jpg","align":"left"}%}

By the time Mackey reached Seattle, Zorro's near-death experience had become big news in Alaska and beyond. Unsolicited letters and packages began to arrive at Mackey's home from around the world—ten dollars here, twenty there, plus dog snacks, blankets, and notes of love and encouragement. When Mackey walked into the clinic, he saw Zorro lying in a kennel, connected to IVs, sound asleep. Mackey sat on the floor by the box and said, softly: "Zorro, old buddy, how you doing?" Zorro didn't open his eyes, but he must have known who was speaking. His tail began to thump the box's wall.

When the vets first saw Zorro, they weren't sure he would ever walk again, but Mackey started a rehab process at Comeback Kennel. Six times a day, he and one of the boys would slip a sling under Zorro's midsection and hoist him onto his legs. At first he would collapse immediately, but within a week he was taking tentative steps. Once Zorro worked up to 15 steps, Mackey knew he would walk again.

"His recovery reminded me of my own," he wrote in his autobiography. "And I recognized that Zorro was stronger mentally than physically."

Zorro's racing career was over, which was OK, since he was aging into retirement anyway. And as long as Zorro could walk, he could mate. "I told people, and I still believe it, that I could bring Zorro to a cat and come out with great dogs," Mackey told me. "His genes are that strong."

It's impossible to say exactly how a musher can go from dominant to average as quickly as it happened to Mackey, but he's not alone. There's a pattern among multiple winners of the Iditarod and the Yukon Quest, in which a musher dominates for a few years and then drops off precipitously. It happened to Susan Butcher, Martin Buser, and Jeff King. Mackey was only the latest in line.

The best explanation is that it's mostly about the dogs. The core of the team that carried Mackey to greatness has by now mostly retired to a life of leisure around the yard. Larry spends his days in one of the few heated buildings on the property, a small shed where Mackey lets his dogs relax after winter runs. Once bullet shaped and erect, Zorro now struggles to make his rear legs move. His back slopes, giving him the slouchy carriage of an old wolf, and tufts of tangled white undercoat burst out from his once rich black fur.

{%{"quote":"Mackey hopped out of bed and rushed to provide assistance to a dog who, despite being increasingly frail, was still the carrier of important genes. “I went out there in my underpants and stood there holding him up until he finished. I am not at all embarrassed to say that I jerked his pecker to help him complete the deed.”"}%}

Mackey says he would do anything for Zorro, and he means it. He recalls a night a year or so back when he still had dogs living on a hill up above his house. Two bitches were in heat simultaneously, and Mackey was awakened by a yelping commotion: Zorro was trying to mate them. Mackey hopped out of bed and rushed to provide assistance to a dog who, despite being increasingly frail, was still the carrier of important genes.

"I went out there in my underpants and stood there holding him up until he finished," Mackey said. "I am not at all embarrassed to say that I jerked his pecker to help him complete the deed."

As Mackey walked me around the yard one frigid afternoon, he nodded his head at the sprawling collection of dogs, doghouses, and dog stuff. "Every house here is his," he said of Zorro. "If he wants my bed, I sleep on the couch. If you're on the couch and he wants your seat, I'll tell you to get on the floor."

Of course, Mackey knew that the future was all about other dogs. If he was going to rebuild his reputation, he had to rebuild his kennel, and that's exactly what he'd been doing for the previous two years, as bad luck, aging animals, and personal issues conspired to impede his racing. Over the fall and winter, he'd been working through his best new candidates, trying to identify which dogs were fast, durable, of sound mind, and willing to eat when he needed them to eat. This is not a simple matter, and there are many factors that go into a great sled dog, none more important than loyalty and trust.

"Time to go see my babies," Mackey said, spreading love and pats from house to house as he walked among the 18 dogs that made up the kennel's current A-team. Notably absent was Maple, a proven lead dog: she was still nursing puppies from a litter born the previous month. But Mackey would still have Rev, a seasoned leader recognizable by his one and a half ears.

Mackey had 76 homemade doghouses in the yard, and he was in the process of winnowing his inventory down from a high of 120. His policy these days: if a dog doesn't show potential to make his team, or isn't a special veteran who's earned a cushy retirement, it goes up for sale. "I don't have time and money to keep them," Mackey said.

Happy dogs hopped and yipped as he doled out chunks of frozen salmon. "I have a feeling we'll redeem ourselves," he said, leaning in so that one of the excited animals could give him a kiss on the face. "Everything has to fall into place, and I'll need a little luck on my side. But the team will be capable."

Alas, things did not go well at the Yukon Quest. Mackey started poorly, with a promising team that seemed sluggish. He entered the first checkpoint hot on the heels of the leader, Allen Moore, but had fallen to sixth by the time he hit the second stop, in the town of Carmacks. Temperatures were unseasonably warm, his dogs wouldn't eat, and Mackey made the tough decision to start cutting animals from his team, because individual dog health is always more important to him than results. He left four dogs in Carmacks, another at Pelly Crossing, and two more at Scroggle Creek. At the midway point in Dawson City—more than a full day off the lead and with only seven of his original 14 dogs still strong enough to run—he did something he hadn't done since the 2002 Iditarod: he withdrew.

It wasn't even a difficult decision. Still, Mackey was stunned, and embarrassed, and unsure of what would come next. The race was as disappointing as any in his career. In the immediate aftermath, he said he briefly considered walking away from the rest of the season.

"It was a body blow," he said, "the kidney punch from hell." What made the failure so hard to accept was that, for the first time since 2010, he was both prepared and confident in his dogs. "I had a good season, good weather, a positive attitude." His dog team wasn't just big and powerful, it was "probably the best dog team the Quest has ever seen, and they fall apart after 50 miles."

Everyone who follows the sport talks about Mackey's positive attitude, how well he takes bad luck. But the way he felt in Dawson City was crushing. "I'm not the kind of guy who gives up easily and quits on things, but that was one situation where I felt like I could fuck off and go away. Leave the kennel to the boys and go away somewhere where no one knows me."

Test results soon revealed that an imbalance of iron from the dogs' supplements had shut down their appetites. Knowing what happened, Mackey said, didn't make it any easier to accept the loss, but it did give him "some peace of mind."

When Mackey got home, he turned immediately to Iditarod preparations. His primary race team was in shambles, and he had only a few weeks to try and break in new dogs, including at least two that would be racing for the first time. "Right to the big leagues for them," he said with a chuckle. He had no choice but to temper his expectations. The chances of finishing first with so many unknowns were slim. "It's always a possibility," he said. "But I'll have my hands full."

And wouldn't you know it, at the midway point of the 2013 race, who should be the first to arrive at Iditarod—the ghost town that marks the halfway point and gives the race its name—but Lance Mackey. He beat his closest chaser, Sonny Lindner, by 91 minutes and had dropped only one dog, Stiffy, because the pup seemed dehydrated. It was an encouraging start.

But Mackey warned everyone that this wasn't the same caliber of team he'd had in his heyday. Soon enough, Mackey began to lose pace, falling to 13th by Unalakleet, a few days away from the finish. By then three more dogs were through. He also lost one of his last remaining teeth: it fell out while he was eating fudge on the trail. A dentist gave him penicillin to ward off infection, plus Tylenol to dull the pain caused by the exposed root, and he was on his way to Nome with a pocket full of pills.

The race turned out to be thrilling, with Mitch Seavey holding off several close pursuers on a soupy trail in unseasonably warm weather to become the oldest winner in history. Mackey wasn't a factor in the end, but he had improved compared with the previous two years, finishing 19th, 13 hours off the lead.

No musher can overcome average or inexperienced dogs, and it's the natural cycle of things that great teams come and go. Whether a particular racer can endure and win again after losing depends on that person's ability to rebuild. Jeff King did it. Rick Swenson's five wins happened over a 14-year span. And Mitch Seavey's only previous win came way back in 2004. "They were willing to rebuild a couple times," says Sebastian Schnuelle, who provided on-course commentary during the race. "Time will tell if Lance can do that."

Mackey, he told me, has two strengths that point to an ability to rise again if he wants to. The first is "his phenomenal connection to dogs—a spiritual bond. He got more out of dog teams than the rest of us could." The second is his "immense positivity and drive. Obviously, with cancer, he's had problems few have had and come out on the positive side. And one thing I always noticed: the mental downs that a lot of us experience—the little things on the trail that hurt us—don't affect him as much."

Mackey stayed in Nome for the Iditarod banquet, then flew home to Fairbanks and was once again difficult to reach. I had assumed he was just enjoying the end of a trying race season. But then, in the final days of March, Braxton Peterson wrote a Facebook post that caught my attention. It read: "MCBK Falls. A New Beginning Rises."

I sent Peterson a note, and he replied that he and Cain Carter had split from the kennel, but he didn't elaborate. A week later, I finally reached Mackey.

He was predictably harried. The boys, he said, were "gone for good." When I asked why, he replied, "Well, two young boys is about all I really need to say." He sighed. There was fatigue in his voice, and a mix of sadness and anger. "Some of the things they did aren't acceptable. I had my fair share of bullshit when I was young, so I can relate. The bottom line is, I can't have it around here. Bad for business. Bad for reputation. Bad for the dogs."

Mackey had lined up some handlers to help socialize a big group of puppies and juveniles while Mackey and his girlfriend, a cellist, went on a speaking tour. I reminded him of what he'd told me during my visit, that if he didn't win one of the two races, or at least place high, he was going to quit. "I assume you've changed your mind," I said. His reply floored me.

"No," he said. "In fact, I sold my main team when I got done. I'm taking a couple years and regrouping. See some new things, get my interest and enthusiasm back. And make some money. I'm broke as shit."

I mentioned something he'd said during the race, that his team was raw but capable of winning in 2014. "Oh, that team could win," he said. "They have a real bright future. But I can't afford to feed, train, and race them adequately." So he sold 20 of the best dogs to Sonny Lindner, keeping only his five old-guard leaders—Rev, Amp, Munch, Mare, and Maple—plus the 55 puppies. If he should decide to race again, he said, "I'll have a helluva team in a couple years."

{%{"image":"http://media.outsideonline.com/images/portrait-mackey-dogs-iditarod_si.jpg","align":"right"}%}

This was exactly how he'd started back in 2002, with puppies he bred personally. "That's what I'm doing again," he said. "I'm hitting reset. I cleaned house—handlers, ex-wife, the old dogs. It's a complete start-over."

When I pressed for more details about his Iditarod experience, he was reluctant to get into it. "I had some highs and very low lows," he said. "To put it bluntly, last year sucked ass, and this was no different."

In the end, it was as simple as Mackey had framed it back in January: he was busted.

His tone sagged. Mackey didn't seem embarrassed to tell me this, but the reality of it was hurting him. "When I loaded those 20 dogs in Sonny's truck, that was the hardest day of my life," he said. "I've been through some bullshit, but that was the hardest thing I've ever done. Those were my babies."

Mackey said he was certain he could have won the Iditarod with that team, possibly as soon as next year, but that personally he wouldn't be able to get them ready. "Sonny has money, he won't skimp on food. I can watch them in action." He said that Lindner's would be "the team to beat" next year. He pointed out that all of the best teams running today were "winning with dogs or breedings from my kennel. That's pretty satisfying."

Mackey revealed that, honestly, he hadn't even wanted to run the 2013 Iditarod. "It was just another bad year for me," he said. "I had more lows the past three years than highs. I needed to step back, take a breather, and get my love back for the sport.

"I'll just get back to what I know," he said. "That's having fun. I didn't start this to win Iditarod. I started to have fun with dogs."             

Josh Dean is the author of Show Dog and a longtime contributor to Outside.

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Kit Crawford on Lunafest

Back in 2000, Luna (makers of the “whole nutrition bar for women”) hosted Lunafest, a one-night showing of seven films by, for, and about women. One thousand people attended the event, held at eight different venues across the United States. Proceeds—about $8,000—benefitted the Breast Cancer Fund.

Fast forward 14 years. Lunafest now plays in more than 190 locations across the country. All proceeds—more than $1.25 million—benefit women’s organizations; $656,000 of that has gone specifically to the Breast Cancer Fund.

The current Lunafest season kicked off in October 2013 and plays in cities around the country until June 2014. The nine films range from four to 21 minutes in length and feature everything from basketball-playing grandmothers to a female wrestler preparing for her first coed match. Love, strength, and survival are common themes.

“We feel very fortunate that we can bring such powerful, artistic, and award-winning films to a local community in a way that not only makes an impact, but supports women and raises funds and awareness for an important cause,” says Kit Crawford, co-owner of Clif Bar, maker of Luna.

Here, Crawford takes a moment to tell us about her involvement with the festival.

What was the original idea behind Lunafest?
We were looking for a way to support women, and noticed that not only is there a synergy between women and film, but there is also a clear underrepresentation of women in the film industry. We wanted to support these gifted women by giving them a platform to tell their stories and fundraise for a great cause.

Lunafest was an opportunity for us to meet women where they were, and connect with them through storytelling—a key focus for women in film. The film festival is truly an empowering way for women to raise funds for the Breast Cancer Fund and local nonprofits, allows us to bring communities together, and supports the underrepresented women filmmakers. 

How involved are you in the organization of the event?
Lunafest is truly a team effort. My team and I work very hard to organize, design, and select the films that will be featured at each year’s festival. We are committed to sharing the inspiring stories of our very gifted women filmmakers. I am always blown away by the artistic, moving, and thoughtful works we receive, which can make my job very challenging!

What's your favorite film this year?
Each film is so different, and so special, and offers an important perspective from a women’s unique point of view. Last year, we received 950 film submissions, and it was incredibly difficult to narrow the entries down to just nine feature films!

But, if I had to choose just one film that really stuck with me this season, I would have to say that it’s Granny’s Got Game. What I love about this film is how well it showcases how communities of women support each other.

What is the effect of Lunafest on viewers?
In about two hours, our viewers are entertained, encouraged and often educated to make a positive impact on the community. Lunafest allows viewers to be a part of something special, and when you get up from your seat, you'll walk away and hopefully be changed for the better.  

Lastly, what’s your favorite flavor of Luna Bar?
My favorite flavors are Luna Protein’s Chocolate Peanut Butter, and Luna Bar’s Chocolate Dipped Coconut. At the Lunafest season premiere, we gave away some of our fans’ favorites: Lemon Zest, Chocolate Dipped Coconut, and our newest flavor, Carrot Cake.

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The Best Outside Stories of 2013

You know those year-end letters your overachieving relatives send out around this time, informing you of all they've been up to? This is ours, and yes, it’s been a helluva year. We started out by picking up some hardware at the National Magazine Awards and elsewhere, and went on to our biggest year online yet. But enough about us. It's the never-ending flow of awesome stories we have the great honor of telling that define such success. So, ICYMI, we present: The Year Outside: 2013.

January

Our hangovers (from both NYE and TDF) had barely lifted when Lance Armstrong came clean. Well, kinda. Watching Lance dissemble and faux pas his way through the Oprah interview was awkward for everyone, but it did lead to the Outside-approved #Doprah drinking game. Later in the year, Alex Gibney’s documentary The Armstrong Lie finally succeeded in pulling back the curtain on the conspiracy.

April

The Boston Marathon bombing, memorialized by a now-iconic Boston Magazine cover, reminded us that America is still a target. It also introduced us to 78-year-old Bill Iffrig, who fell to the ground but finished the race, the badass police woman who was the first to draw her weapon, and Carlos Arredondo the heroic man in the cowboy hat who helped stanch the bleeding of Jeff Bauman who lost both legs to the blast.

{%{"quote":"“'The Armstrong Lie' is the first and last Lance pic you’ll ever need to see.”"}%}

Ultrarunning continued to be the most-talked-about way to ambulate through the woods—because obstacle races can now kill you. This year, though, the simian-looking cult of barefoot running finally gave way to the clown-shoe cult of deep-dish Hoka One-One shoes—which perform like fat skis for your feet. Yes, it’s scientifically proven that if you add three inches of padding to the bottom of a shoe, running on rocks and downhill will hurt less.

May

A relatively quiet spring on the Great Plains—meteorologically speaking—gave way to one of the most ferocious tornado outbreaks of all time. The EF-5 monster that flattened sections of Moore, Oklahoma, came only a week before the largest tornado ever recorded touched down south of nearby El Reno. That tornado was 2.6 miles wide, had wind speeds of nearly 300 miles per hour, and will be remembered for killing legendary stormchaser Tim Samaras, his son Paul, and their colleague Carl Young.

June

The so-called Sherpa brawl on Everest stole the headlines, but it was the news on June 4, that the government was doubling the accidental-death insurance requirement for Everest’s high-altitude porters, that was the biggest news of the year for Sherpa climbers. The increase came just as we were finishing an exhaustive report on the overlooked Sherpa climbers of Everest.

Close on the heels of thoughtful books, like Philip Connors’s Fire Season, which continue to make the case for accepting fire as a natural part of the landscape, we continued to fight megablazes in Arizona, New Mexico, and California like they were ignited by Iranian missiles.

In Yarnell Hill, Arizona, 19 hotshots died while trying to prevent a the town from burning, the biggest wildland firefighting tragedy in 100 years. A report released in September blamed a lack of defensible space in the town of Yarnell, among other factors. In December, new GoPro footage emerged that captured audio of the Granite Mountain Hotshots’ final moments before they deployed their fire shelters.

July

The tide finally began to turn against Sea World after the release of Black Fish. The film adaptation of Tim Zimmermann’s Outside exposé on the San Diego company’s coverup following the death of trainer Dawn Brancheau led to widespread public outrage as well as boycotts of the parks by several well-known musical acts. Sea World has recently gone on the offensive, taking out full-page ads in the New York Times, Wall Street Journal, and Washington Post trying to win hearts and minds.

When on the evening of June 22, about 16 villagers disguised as Gilgit paramilitary officers hiked into base camp on the 26,660-foot Nanga Parbat what ensued would become one of the worst massacres in mountaineering history, an attack recounted by David Roberts in an online exclusive story

{%{"quote":"“Her husband, David, couldn’t bring himself to see his son’s burned body. It hurt too much. Instead, he gave Robert a gift he had meant to give him the last time he saw him alive.”"}%}

September

At the time, little was known about this GoPro video filmed from the back of an eagle, save that it was filmed in the Mer de Glace area of Chamonix. But this clip quickly became an Internet sensation, pulling in over 55,000 shares on our site.

October

This month wasn't good for the nutritional-industrial complex. We learned that sugar is a lot worse for you than we’d ever expected, vitamins don’t do anything, and dietary supplements are responsible for a shocking number of liver failures in America. So much for supps!

Camouflage was the biggest thing in fashion, with new prints from The North Face and Patagonia among others. Does the trend owe its roots to the ascendancy of Duck Dynasty and its now infamous star Phil Robertson, or the big comeback that hunting is making among the adventure set? Elsewhere in the fashion industry, scientists finally figured out how to waterproof goose down, making puffy jackets possibly the most versatile piece of insulation in your closet.

The end of October sent the country into widespread panic. No, not another financial collapse or terrorist threat. Responding to complaints of irritated eyes and throats, headaches, and unbearable odors, a judge in Los Angeles County moved to stop production at a Sriracha factory in California. The threat of curtailed hipster ketchup turned out to be our biggest news story of the year (um, go figure; you guys love your hot sauce!).

November

Ski porn hit new highs with the amazing cinematography and mind-melting edits of Valhalla and Into the Mind, both of which made Discovery’s Planet Earth look shabby by comparison. We were told that these films contained a narrative arc—that's pushing it, but they were trying at least. It didn't really matter; everybody loved them, anyway.

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For the third straight year, the Earth has unleashed a hundred-year storm. Typhoon Haiyan killed at least 6,000 people in the Philippines, though that number will likely rise. Is climate change to blame? Yeah, probably, but we’re not going to do anything about it until our vacations at places like Aspen Mountain get cut short for lack of snow.

In the month's—if not all of 2013's—most weirdly uplifting story, two Canadian men rescued a beached shark that was choking on a moose carcass. "It was a good feeling to see that shark swim out," said one of the rescuers. Yes. Yes it was.

December

The Oscars short-list for documentary films revealed a newfound love for the Outside and Mountainfilm genre, with Blackfish, The Armstrong Lie, The Crash Reel, and God Loves Uganda all getting the nod. Our favorite was Lucy Walker’s The Crash Reel, a nearly perfect documentary that turned the heroic sports recovery on its head and made us fall in love with the Pearce family—especially David.

And finally, what big year would be complete without more news of Christopher McCandless, the wayward youth who gave away his money and hitchiked to Alaska where he met his demise? Jon Krakauer wrote an insightful piece for The New Yorker about new research into the cause of McCandless's death. But the bigger story might have been the reports of scores of Into the Wild fans making pilgrimages to the bus where McCandless last lived, risking their own lives along the way. Diana Saverin went to Alaska to learn more about who these people are, and why they felt compelled to embark on such a journey.

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The War on Specialized

Last week was a bad week to be Mike Sinyard, founder and CEO of Specialized bikes.

A week ago Saturday, the Calgary Herald published a story stating that the bicycle manufacturer had threatened a local bike shop in Cochrane, Alberta. According to the article, Specialized sent a letter to Dan Richter demanding that he change the name of his shop, Café Roubaix, because it infringed on Specialized’s trademark of the word Roubaix. The U.S. company markets its best-known line of endurance road bikes under that name.

Within the hour the story erupted on Twitter. By the time Sinyard returned from his weekly Saturday ride, cycling news sites had latched onto the story, too. “I saw the story on Cyclingnews and thought, ‘What’s this?’ It was the first time I knew anything about it,” Sinyard says. “I called our outside attorney but couldn’t reach him. And I just decided it could wait till Monday.” 

But by Sunday, the news stories had spurred a groundswell of responses and blogs denouncing Specialized for its heavy-handed tactics. On Monday, the Herald reported on the surge of online support for Café Roubaix, casting the dispute as a David and Goliath-style conflict. Richter said the “Likes” on his Facebook page leapt from 500 to over 15,000. “We were in discussions and working on a settlement before the media coverage,” he said. “Definitely the social media explosion helped swing it our way.”

“Quite honestly, I just feel badly that this thing has gotten to where it has,” Sinyard told me. “When I went up there and met Dan Richter, I realized what a mistake we had made. He’s the kind of guy that I would have as a friend and ride with.”

This isn’t the first time Specialized has tangled over intellectual property. In 2012, the company took on ex-employees Robert Choi and Barley Forsman after the pair left Specialized and started the bike brand Volagi. The judge threw out eight of the nine counts brought by Specialized, including the claim that Choi and Forsman had used trade secrets from their time at Specialized to create their disc-equipped Liscio road bike. The court did rule in Specialized’s favor on one count—that Choi had breached his contract—and the jury awarded Specialized a settlement of $1.

In 2011, the Portland, Oregon-based wheel-building company, Epic Wheel Works, changed its name after Specialized threatened to enforce its trademark rights for its “Epic” brand of bikes. Specialized also threatened Portland-based Mountain Cycle with litigation back in 2006 because it felt the brand’s Stumptown cyclocross bike was too similar to its own Stumpjumper.

As the controversy over Café Roubaix grew, the message boards filled up with testimonies to other past examples. And by Tuesday, the mainstream media began picking up on the story, including a spot on Public Radio International with the titillating headline, “Why would Specialized Bicycle Go After An Afghan War Veteran’s Bike Shop?” Is it germane to the story that Dan Richter is a war veteran? Not really, but the headline effectively portrayed Richter as David in this battle against Goliath.

Worse still for Specialized, Bicycle Retailer reported that Advanced Sports International (ASI), owner of Fuji, Kestrel, Breezer, and SE Bikes, actually owns the worldwide rights to the Roubaix trademark, which they license to Specialized. ASI President and CEO Pat Cunnane said that not only could Richter keep his café name but that Specialized had overstepped its licensing agreement when it registered for the Roubaix trademark in Canada.

The news was like gasoline to the online fire. One well-known columnist wrote an open letter to Mike Sinyard, with fairly clear-sighted commentary. But much of the discourse wasn’t as collected. Everyone suddenly seemed to be an intellectual-property-law expert. Armchair pundits began calling for a boycott on Specialized products. Someone even set up an Indiegogo campaign to fund Café Roubaix’s legal fees.

But it’s crucial to remember the facts. First, ASI owns the trademark for the word Roubaix, and they license it to Specialized. Second, Specialized owns the Canadian trademark. (And it seems that ASI and Specialized have come to terms over that.) Third, Dan Richter opened a shop in Cochrane, Alberta, and named it Café Roubaix. He also produces cycling goods, most notably wheels, that are branded with the word Roubaix. Finally, by virtue of its trademark, Specialized has the right to question Richter’s usage of the name.

Does that make Specialized look like a cool company? Probably not. Is it empathetic? No. Do consumers have a right to buy elsewhere because they don’t agree with Specialized's initial threatening action in this case. Of course. 

Specialized didn’t help its case by remaining largely mute for the first half of the week. The only word for days was a feeble and legalistic statement that the company is “required to defend or lose its trademark.” Breaking the silence on Tuesday, Specialized released a 39-word statement that said they were working with Richter to find a solution. Almost simultaneously, Richter posted on Facebook that he had spoken with Sinyard and “everything will be working out fine.” A video of a sheepish Sinyard apologizing to Richter surfaced the next day. And finally, Thursday night, Specialized broadcast a forthright and contrite letter from Sinyard.

The headline: Sinyard was sorry and took full responsibility. Perhaps the most salient point, however, was that he acknowledged that Specialized had gone too far in some cases and that the company was committed to reassessing its intellectual property and trademark pursuits.

The story contained another interesting tidbit. Sinyard explained that Specialized had become so assertive with its claims in the past few years because of the proliferation of counterfeit goods. He said that the company has identified some 5,000 listings of fake Specialized products worth over $11,000,000, and added that the liability and responsibility for defending against such piracy was enormous.

The idea of culpability because of failure of fake product hadn’t really registered for me. But the way Sinyard told it sounded plausible.

“I acknowledge that we have over-reached in some cases,” he said, when I called him up to discuss the conflict. “So we’re going to review everything that’s on the table. In cases that put riders and Specialized at risk, we’re still going to go in with a cannon. We have to. But if we can verify a business, if there’s no need for concern, then we don’t have to be as aggressive. There will be better oversight.”

This seemed to be the most redeeming thing I’d heard out of this story all week. Café Roubaix was keeping its name where it likely otherwise would not have. Mike Sinyard was, as far as I could tell from talking with him, regretful. Better still, he was vowing to improve Specialized’s litigation practices. (Sinyard confirmed that the Epix Gear case that surfaced on Thursday was sent prior to the Café Rouabaix dispute and had been subsequently dropped by Specialized.) In spite of all of the conjecture, rants, and tabloid-style reporting on the issue, something good was going to come of it.

But before deciding that it was all beautiful sunrises and sweet conclusions, I rang up Dan Richter to see how he was feeling. Richter said he is happy with the outcome and is now a licensed user of the trademark Roubaix. “We gained a good understanding of the situation by sitting down with Mike, and we accept his apology,” he said. He added that he will likely re-brand his wheels after the winter to match a line of house-branded components he is launching, though he said that those plans were on the table prior to the dispute with Specialized.

Richter said he didn’t blame Specialized for its position. “If I found out someone was riding wheels with Café Roubaix on them, and they didn’t come from my shop, I would be concerned. If it fails, it reflects on me. Sure, I could disclaim it and say it’s not mine, but it would still reflect on me,” he told me. “So I understand Mike’s and Specialized’s position, especially as one of the biggest bike manufacturers in the world.”

“Because of their size, Mike’s either loved or hated,” Richter said, adding that he was ready to move on. “But I met him face to face, and he’s very personable, very charismatic. I feel no ill will towards Mike or his company. Ten years down the road, I hope we can sit down and have a beer together and laugh about this.”

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