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Outdoor Retailer Preview: Technically Casual

The outdoor industry has practically perfected technical fabrics and fillings—they breath, they keep you warm, and they defend you from rain, sleet, wind, and snow. But only recently have companies created technical clothing that inspire compliments when you're out on the town. Here's some of the apparel we'll be testing out in our local watering holes and restaurants.

Woolrich_ExposureJacket-mens_500

Woolrich Exposure: Woolrich successfully takes lumberjack aesthetic and turns it into a style you can wear without looking hokie. The company's new Exposure is a lightweight 800-fill down jacket with heritage styling, snap chest pockets, snap barrel cuffs, and unexpected quilting. It's uber warm and mountain ready. Available fall 2012, $199, woolrich.com

Nau patrol hoody
Nau Wool Patrol Hoody: Nau is known for taking technical fabrics and crafting them into pieces that work as office casual. Nau’s newest hoody is a minimalist two-layer seam sealed jacket with a woven wool and waxed cotton face that’s also water repellent. Available fall 2012, $395, nau.com

Cloudcover Horny Toad knows that women tend to get cold—particularly their legs and butts. Thi skirt has 60-grams of Primaloft One—the warmest, lightest insulation out there, and a recycled poly shell in some great colors. Put it on your calendars for Sept 2012, $118, hornytoad.com

-Berne Broudy
@berneb



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