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Patagonia Proves Responsible Business Can Be Profitable Business

M Untracked Jacket and Pants

In fall 2013, Patagonia will celebrate its 40th anniversary, proving once and for all that responsible business can also be profitable business. In the words of Patagonia founder Yvon Chouinard, "only those businesses dancing on the fringe are going to be here 100 years from now."

To celebreate its 40th, the company has reinvented its entire Snow collection. New and revised styles will be built with Gore-Tex and H2No Performance fabrics with innovative construction. And women's fit has been improved across the company with progressive, feminine styling.

Patagonia continues to offer a comprehensive selection of performance base layers in both Capilene polyester and merino wool. And all of Patagonia’s base layers are now bluesign-approved. This means that all chemicals and finishes have been vetted to be free of toxins and reflect the most progressive possible environmental standards. Additionally, the company now sources its merino from Patagonia, Argentina, in a joint venture with The Nature Conservancy and Ovis XXI, an Argentine company working to improve the economic, environmental, social, and human sustain­ability of the sheep-based supply chain. In collaboration with The Nature Conservancy, Ovis is developing and implementing sustainable grazing prac­tices that actually regenerate grasslands once destroyed by grazing.

The Super Alpine and Super Pluma Jackets have updated Gore-Tex Proshell, offering unsurpassed protection with significantly better breathability.

M Capilene 4 EW One-Piece Suit with hood

Patagonia's iconic Nano Puff and Regulator Technical Fleece collections have both been updated for this coming fall, as well. The fit is now longer and narrower; the brick quilting pattern has been reworked and is now used across the woman's line; and thread, storm flaps, and zippers have been improved.

Patagonia's also introducing its new luggage line, which includes wallets, ski bags, packs, and travel gear. Key new products include the Mass Sling, Critical Mass Pack, Black Hole Snow Rollers (for skis and snowboards), and the Black Hole Wheeled Duffel.

Look for reviews coming as soon as we can get this new gear out in the field for testing.

—Berne Broudy
@berneb



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