Outside Television Acquires Rights to 40,000-Mile Trans-Oceanic Pursuit, the Volvo Ocean Race
Immediately off a new national distribution agreement with Comcast XFinity TV, America’s active lifestyle leader, Outside Television has entered into a new partnership with the Volvo Ocean Race to provide America’s TV audience high-definition action coverage of all 10 in-port legs of the worldwide event, beginning in June.
This year’s regatta, the first ever to feature teams representing China and the United Arab Emirates, is one of the closest in the 11-time history of the event, with Team Telefonica leading Groupama Sailing Team, and CAMPER with Emirates Team New Zealand and PUMA Ocean Racing fast at their stern, entering the Port of Miami. After its last brief dock in U.S. waters, the race heads east on its final 6,000 nautical miles across the Atlantic to ports in Lisbon, Lorient and the final July 8 in Galway, Ireland.
“The Volvo Ocean Race has a staggering history of pitting the best of each nation’s sailors against not only one another but also against the natural elements,” says Rob Faris, senior vice president of programming for Outside Television. “This is one of the truly rare spectacles of the open sea that challenges the will of anyone who possesses the combination of skill and bravery to enter.”
One of the leading independently owned networks, Outside Television recently entered into a national distribution agreement with America’s largest cable and broadband provider, Comcast XFinity. That rollout will introduce Outside Television to key cities located around America’s spectacular coasts, waterways, Great Lakes and mountain ranges where many millions of active outside enthusiasts live beginning in June and expanding rapidly throughout the summer. Outside Television will now provide all of IMG Volvo Ocean Race coverage on Saturday and Sunday afternoons in high definition, capturing all the spectacle of the wind-strewn, open sea to create a more immersive experience for viewers. In addition to the In-Port race programs, Outside Television will feature rich Volvo Ocean Race content on their website including stories, photos, videos and other content as the race reaches its climax over the next two months.
“Outside Television and the Volvo Ocean Race have a similar DNA—a love for adventure and the outdoors,” says Rob Penner, head of broadcast relations for the Volvo Ocean Race. “We are glad to see our in-port race productions on Outside Television, which is a great complement to our other ongoing documentary-style programs.”
Outside Television’s Volvo coverage will begin with consecutive coverage of the first legs of the Volvo Ocean Race that began in Alicante, Spain, on October 29 and following the course through Cape Town, Africa (December); Abu Dhabi, UAE (January); Sanya, China (February); Auckland, New Zealand (March); Itajai, Brazil (April); and through the current stop in Miami (May). From here, the regatta heads back across the Atlantic to Lisbon, Portugal (early June); Lorient, France (late June); and then up the coast of Great Britain to Galway, Ireland, for the July 8 conclusion.
The six competing boats arrive in Europe less than three weeks from the July 27 start of the Summer Olympics in London where, once again, many of the same world-renowned sailors will try their skills against one another. The Volvo crews include top competitors from across the U.S., Australia, New Zealand, South Africa, Brazil, Spain, Germany, Belgium, Norway, Great Britain and Ireland, in addition to the earlier mentioned teams from China and the United Arab Emirates. The French team has also returned to Volvo Ocean Race competition for the first time since the 1993-94 regatta.
About Outside Television: Based in Westport, CT, Outside Television is the only national programming network dedicated to the active outside lifestyle and the more than 141 million Americans who regularly participate. Based on Outside magazine and its critically acclaimed brand, Outside Television embraces running, biking, skiing, hiking, sailing, surfing, kayaking, snowshoeing and any other adventures involving wind, water, snow and terrain; as well as the full spectrum of the people’s lives who engage in them. Offering exclusively high-definition programs, Outside Television is fast becoming a fixture among leading cable, satellite, telco and broadband providers’ sports and entertainment offerings. To learn more about Outside Television, visit www.outsidetelevision.com.