In an effort to assert their authenticity and iconic status, Pabst Blue Ribbon beer and O’Neill are teaming up on a full line of clothing and accessories made by O’Neill and plastered with PBR logos. Board shorts, tees, coolers, towels, trucker caps with built in bottle openers and flip flops are just a few of the PBR/O’Neill items you’ll be able to purchase at retailers nationwide come this spring.
“This season, we stayed true to our roots and designed with the American heritage in mind. The collaboration with PBR is a great way to celebrate the legacy of two American brand,” said Shawn Peterson, vice president of O’Neill Men’s Design.
Surfer Mick Fanning, 31, came from behind in the final round of the Billabong Pro Tahiti to snatch the title from countryman Joel Parkinson. “I held the lead in a 35-minute final until the four-minute mark,”
Parkinson said. “It’s frustrating to lose that way, but you cannot fault
Mick. He’s been a true champion through the event and has
proven that he’s one to watch out at Teahupo’o for sure.”
The victory keeps Fanning in first place on the ASP leaderboard halfway through the world tour. With five stops remaining, Fanning leads Parkinson, John John Florence, and Kelly Slater, in that order. “I made a final out here before, but to come away with the win is great
for my confidence and I’m in a good position heading into the next half
of the year," Fanning said. "Early days though and there are a lot of guys right up
there. It’s still anyone’s game at this point.”
Out across a plastic stratified strand, two surfers, silhouetted in the failing light, are finishing a session. A year and half ago, this wasn’t a surf spot. A tsunami destroyed everything around here, shifting the coast enough to create virgin waves. Above the beach there is nothing but houseless foundations and the hum of heavy machinery trying to dig out. But the tsunami had another effect, too: the world finally woke up to the everyday pollution our oceans endure as the plastic zeitgeist of convenience we seemingly can’t avoid flows unchecked from every stream, river and sewer outfall in the world.
The mission of 5 Gyres Institute, the organization I helped kick start with co-founders Dr. Marcus Eriksen and Anna Cummins, is to bring attention to the plight of plastic in our oceans by reinventing at-sea science research. By taking ordinary citizens, who have a vested interest in this issue, on our research excursions, we hope to inject more science into advocacy, dispel garbage patch myths and raise global awareness of the problem. By adding the cool factor of an epic and often brutal sailing adventure, we create fact-based communication tools for societal change, that traditional academia struggles to convey.
The Sound of Dust is a roughly three-minute tribute to surfboard shaper Tim Stamps. There's no glory or praise uttered by other shapers or surfers. The testament to Stamps' greatness comes from witnessing his constant attention to detail. Hidden Notice has created a video profile of a man that loves to hit the shop every day and grind, cut, shave, and layer a board until it perfectly fits the needs of a given individual. In that way, the filmmakers have shaped Stamps into a bit of an artist.