6. Reebok Sued on Toning Shoes

Your butt still hasn’t perked up? Now you can blame Reebok.

Reebok     Photo: indi.ca/Flickr

Reebok’s products couldn’t live up to their own advertising. The company said that its EasyTone line of shoes would give wearers “28%  more strength and tone in the buttock muscles compared with regular walking shoes, 11% more in the hamstring muscles and 11% more in the calf muscles,”  The Federal Trade Commission disagreed, and Reebok ended up paying $25 million in customer refunds

Does this mean we’ll stop seeing commercials of women walking in EasyTone pants, bras, shirts, and shoes? Don’t count on it.

"Settling does not mean we agree with the FTC’s allegations; we do not," Reebok told the L.A. Times. "We have received overwhelmingly enthusiastic feedback from thousands of EasyTone customers, and we remain committed to the further development of our EasyTone line of products."

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