Ferrari Burns Rubber on Ancient Wall

Car spun donuts, left tread marks in China

Nanjing City Wall

Nanjing City Wall     Photo: Monztermash/Flickr

Italian car-maker Ferrari has apologized for an advertising stunt in Nanjing, China, this week that left tire marks on a 600-year-old wall. Ferrari had rented a section of the ancient wall to showcase a limited-edition 458 Italia worth $954,000. As the car was driven into place for the publicity event, the driver was filmed gunning the engine and spinning the rear wheels, leaving dark tread marks. In a statement, the Italian-based company insisted they had a deep respect for "the protection of historical and cultural relics" in China and that they had not authorized the driver's stunt. A news clip showed workers trying unsuccessfully to remove the marks with a mop. Nanjing's wall, which is being considered as a World Heritage Site, was built early in the Ming dynasty and is the oldest intact city wall in China.

Read more at Bloomberg

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