Dogfish Head space ILC Dover Oktoberfest Beer Brewery

Brewers from Dogfish Head toast with space suit designers from ILC Dover. Dogfish Head tapped its Oktoberfest, which infused with bits of dust from lunar meteorites.     Photo: Dogfish Head

Space Beer: Dogfish Head's New Moon Dust Brew

(And other sudsy beer-marketing tactics)

The latest beer on tap from Dogfish Head is literally out of this world. The Delaware brewery added a secret ingredient to their batch of Oktoberfest this season: moon dust.

Called "Celete-jewel-ale," this batch of Oktoberfest was brewed with German malts and hops, fermented in the brewery's special yeast, and sprinkled with ground-up lunar metorites. The craft brewery procured the rocks from ILC Dover, a company that has been making space suits for NASA. ILC Dover also made a fire-protected, tear-proof koozie made out of the same material as spacesuits for this occasion.

Dogfish's blog reads:

"Celest-jewel-ale is made with lunar metorites that have been crushed into dust, then steeped like tea in  rich, malty Oktoberfest. These certified moon jewels are made up primarily of minerls salts, helping the yeast-induced fermentation process and lending this traditional German style a subtle but complex earthiness. (Or is it mooniness?)."

If you want a pint, you'll have to go to Dogfish Head's Rehoboth Beach brewpub in Delaware.

Small Steps for Beer, Giant Leaps for Marketing

  • Beck's playable beer bottle: Beck's made the world's first musical beer. The German brewery once etched grooves into a beer bottle. Making it capable of being played like a record on a phonograph.
  • The first beer in "space:" Natural Light proclaimed that it was the first beer in space on May 27, 2011. However, the can of "Natty Light" only reached 16 miles altitude; the internationally recognized boundary for the final frontier is 62 miles above the Earth.
  • Budweiser's bowtie can: In May, Budweiser unveiled a shapely car that mimics the bowtie deisgn of the company's logo. Time magazine correctly pointed out that the new design actually holds less beer than the regular 12-ounce can.
  • The light-up bottle: Earlier this year, Heineken released a prototype for a bottle that lights up when you tap it against another bottle, creating a lightshow when you toast.


Instagram Outside Online Advertising

Outside Magazine's Instagram     Photo: Outside Magazine

Instagram to Allow Advertising

Hoping to become profitable

Sorry, Instagram junkies, you’ll have to wade through a few advertisements to review your next “selfie.” Instagram announced on Thursday that it will begin advertising through its massively popular photo-and video-sharing app. Last year, Instagram was acquired by Facebook for one billion dollars and has seen its audience grow to a staggering 150 million users.

But it's never made a dime.

"We have big ideas for the future, and part of making them happen is building Instagram into a sustainable business," explained a posting on Instagram’s website. Advertisements will begin in a few months and include only a select group of firms. Instagram founder told BBC News early this year that Instagram must “fund its own future.”

For those concerned with ownership of their photos and videos, Instagram assured its users that “as always, you own your own photos and videos. The introduction of advertising won’t change this.”

The move by Instagram is certainly not a surprise amidst a colossal social media boom. BBC News reports that “advertisers will spend $9.5bn on social network ads worldwide this year.” 


Sasquatch scientist Melba Ketchum hopes proof of Bigfoot's existence will not foster hunting.     Photo: J.T. Patterson/Shutterstock

Sasquatch Genome Project Releases Bigfoot Video

Skeptics point to scientific lapses

Scientists of the Sasquatch Genome Project supposedly unveiled five years' worth of DNA evidence corroborating the existence of Bigfoot on Tuesday—including 113 samples of hair, blood, and saliva. They said that it indicated a genetic hybrid developed from the modern female human, challenging both prevailing notions of evolution and human gullibility. 

"We have more data in our paper than ever done before to prove a new species," says Melba Ketchum, the genetics scientist who leads the Project. "But basic science doesn't like the results."

Skeptics point to the researchers' lack of respect for the scientific method and the absence of peer-review.

The Sasquatch team also produced a video of "Matilda," a restlessly-sleeping Chewbacca-throw rug hybrid that sources say might be a Bigfoot.