Tuesday, January 08, 2013

K2 Acquires Backcountry Access

Brand will continue R&D

By: @adnroy)

In an indication of the growing popularity of backcountry skiing, K2 sports announced Monday that it has acquired Boulder-based ski safety equipment manufacturer Backcountry Access, adding it to the company's 15-strong portfolio of snow sports and other outdoor brands. Speaking to ESPN, Backcountry Access co-founder Bruce Edgerly said that the deal wouldn't change BCA's structure. "The BCA brand will continue to thrive, the management team will stay in place, and we'll keep our HQ right here in Boulder," Edgerly said. "Now that we're no longer risking our homes to finance the company, you can expect a bold new set of product development and marketing initiatives." While K2 will take over BCA's accounting and finances, BCA, which produces avalanche-safety equipment such and probes and beacons, will continue to manage its own design and marketing.

Via ESPN

Want the latest news from the outdoors?   

More at Outside

Subscribe
to Outside
Now with
iPad Access

Magazine Cover

Plus 2 Outside Buyer's Guides included with your purchase!

GUIDES

Find the Best

Current Issue Outside Magazine

Subscribe and get a great deal! Two free Buyer's Guides plus a free GoLite Sport Bottle. Monthly delivery of Outside—your ultimate resource for today's active lifestyle. All that and big savings!

Free Newsletters

Dispatch This week's featured articles, reviews, and videos. Sent twice weekly.
News From the Field The most important breaking news from around the Web. Sent daily.
Gear of the Day The latest products, reviews, and editors' picks. Coming soon.
Outside Partners Outside-approved deals and special offers from select partners. Sent occasionally.

Ask a Question

Our gear experts await your outdoor-gear-related questions. Go ahead, ask them anything.

* We might edit your question for length or clarity. If it's not about gear, we'll just ignore it.