NBC Spoils Franklin's First Gold Medal

Promo aired before tape-delay broadcast

Swimming tightens the shoulder

Swimming tightens the shoulder muscles via Shutterstock     Photo: Ersler Dmitry/Shutterstock

In a gaffe that's sure to bring fresh criticism to the beleaguered Olympics broadcaster, NBC aired a promo for Monday's Today Show that included the spoiler that Missy Franklin had won her first gold medal just minutes before the tape-delayed primetime race was due to air. The misstep underscores criticism of the network's decision to delay the broadcast of major Olympic events, including Michael Phelps and Ryan Lochte squaring off in the 400 IM final. ESPN’s Chris McKendry tweeted, “Promo for Today Show just gave away the fact that Missy Franklin won her 1st gold. Now we return to taped programming for the call. Ugh.” NBC has also been criticized for delaying the broadcast of the Olympic opening ceremonies and then cutting from it a tribute to victims of terrorism.

Via Washington Post

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