August 10, 2012

    Photo: danceswithlight/Flickr

Viewers Prefer Live-Broadcast Olympics

New poll contradicts NBC

NBC’s Olympics coverage has come under heavy criticism, and, not surprisingly, a new poll shows that viewers aren’t necessarily happy with the Peacock’s coverage. A recent Gallup poll found that 59 percent of Americans would prefer that NBC show all Olympic events live and then again, tape-delayed, in primetime. Only 12 percent said that they prefer the Games being shown just on tape-delay. Among those watching the Olympics “a lot,” 71 percent prefer the live-and-delayed approach, while 57 percent of those watching even “a little” of the Olympics would like the Games shown both live and delayed. Last week, NBC released an impossible-to-prove study that said viewers were more likely to watch tape-delayed events if they already knew the results beforehand. Even if that’s true, the Gallup poll suggests that these viewers like to actually be able to see those events live on television too. Gallup did not ask respondents about watching events online.

Via Poynter

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    Photo: Piet.Wijker/Flickr

U.S. Runner Breaks Leg, Finishes Relay

Team qualifies for 4x400m final

Since 1952, The U.S. men’s team has won every Olympic 4x400m relay it has competed in—and that streak’s still alive thanks to a man with a broken leg. American Manteo Mitchell broke his leg halfway through the opening leg of a 4x400m qualifying heat, but he kept running and passed the baton, registering a time of 46.1 seconds. "It hurt so bad," said the 25-year-old. "I'm pretty amazed that I still split 45 seconds on a broken leg." So is everyone else. The U.S. team finished the race with a time of 2:58.87, qualifying for today’s final. After the race, doctors diagnosed Mitchell with a completely broken left fibula, which will take four to six weeks to heal. The 4x400 team also lost LaShawn Merrit and Jeremy Wariner to injury over the past week.

Via BBC

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