Quiksilver Cuts Athletes in Downsizing

Cuts 30 staff, other brands

Kelly Slater

Slater surfs Huntington Beach, August 2011     Photo: Pedro Szekely/Flickr

A handful of sponsored athletes and about 30 staff members at surf company Quiksilver have lost their jobs following broad cuts that affected several of the group's brands.

While the company hasn't made the specifics of the cuts public, they've reportedly eliminated most of their BMX and surf teams under their DC brand, while completely cutting their DC Women, Quiksilver Women, and Quiksilver Girls brands.

The company's biggest-name athletes, including Tony Hawk, Dane Reynolds, and Kelly Slater, have reportedly all kept their sponsorships. The restructuring follows the appointment of new CEO Andy Mooney, who joined Quiksilver earlier this year and has presided over a threefold growth in the company's stock price.

Via Transworld Business

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