September 28, 2011
Reebok Advertising

Reebok Advertising     Photo: Unlisted Sightings

Reebok to Refund $25M for Toning Shoes

Sneakers do not transform butt and thighs

On Wednesday, the Federal Trade Commission announced a $25 million settlement with shoe company Reebok over false claims in advertisements that their rocker-soled sneakers increases muscle tone. Beginning in 2009, Reebok put out ads claiming that their EasyTone walking shoes and RunTone running shoes created more muscle strength—in hamstrings and calves and by 11 percent and in the buttocks by 28 percent—than normal shoes. The FTC's Bureau of Consumer Protection said that the company's claims were supported by "wholly insufficient" evidence. The commission has also launched a website where consumers may apply for a refund. The market for toning shoes reached $1 billion in 2010, and similar advertising techniques have been used by Skechers, MBT and Fitflops. Federal investigators would not say whether they were considering further lawsuits. Adidas purchased Rebook in 2005 in a deal that made the new company the second largest manufacturer of sports footware and apparel in the United States, behind Nike.  

Read more at The Los Angeles Times

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Bull Moose

Bull Moose     Photo: Frank Kovalchek/Flickr

Moose Attacks Utah Man

Victim escapes with scratches, bruises

A Utah man found himself the victim of a rare moose attack on Sunday outside Salt Lake City after filming a male moose courting a female. Matt Mellenthin was taking video of a bull moose and female moose at a trailhead east of of the city when the bull charged, knocking Mellenthin down and kicking him. “I’ve never felt that sort of power from a wild animal,” he told ABC4. Mellenthin escaped with only scrapes and bruises. Female moose are most aggressive in the spring calving season, but males are territorial in the fall when they are seeking mates. Attacks on humans are relatively rare, though they are more frequent—and of greater concern—than bear attacks in some national parks. Moose arrived in Utah in the early 1900s and expanded to most of the northern part of the state. Utah's current population of 3,200 moose are actively hunted, especially for trophies. Hunters took 364 moose in 2008, according to the Utah Division of Wildlife Resources.

Read more at ABC4

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Syringe     Photo: Andres Rueda/Flickr

WADA Keeps Clenbuterol on Banned List

Agency announces slight changes to list

Clenbuterol, the muscle-building drug found in Alberto Contador's urine during the 2010 Tour de France, will remain on the World Anti-Doping Agency's banned substance list for 2012, the organization has announced. WADA not to introduce a minimum threshold for clenbuterol positives, an idea supported by some drug testers, including David Cowan, the director of the anti-doping lab for next year's London Olympics. A minimum threshold would reduce confusion over positive tests that could be attributed to eating tainted beef, as cow farmers sometimes use the drug to grow bigger animals. A drug that will not appear on the list is nicotine, a stimulant, which WADA had previously considered adding. The agency will continue to monitor athletes' nicotine use in competition for a possible future ban.

Read more at ESPN

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Tiger

Tiger     Photo: law_keven?Flickr

Rare Tiger Dies in SA Reserve

South China species on brink of extinction

A rare South China tiger, one of only a handful left alive in the world, died either this month after a fight with another tiger at a reserve in South Africa. The cat, known as number 327, broke through an electric enclosure, attacked another South China tiger, and died after a five-minute struggle. The animals are part of a conservation program to re-introduce South China tigers, which have not been observed outside captivity in more than 20 years, to their native habitats to the wild. Conservationists hope to retrain the captive tigers to stalk and kill their own prey at South Africa's remote the Laohu Valley Reserve. The reserve is operated by Save China's Tigers, which eventually hopes to reintroduce cubs raised in the park back into China. Number 327 had sired three cubs. Re-wilding captive tigers, an idea made famous by Indian conservationist Billy Arjan Singh in the 1970s, is a difficult and controversial process. Efforts to protect tigers have grown increasingly desperate in recent years as the world's wild tiger population has dwindled to around 3,000.

Read more at Reuters

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Squaw Valley Cable Car in the Winter

Squaw Valley Cable Car in the Winter     Photo: Squaw Valley Lodge/Flickr

Tahoe Ski Areas Combine Operations

Squaw Valley, Alpine Meadows merge

California ski resorts Squaw Valley and Alpine Meadows announced Tuesday that they will combine ownership for the upcoming 2011-2012 season. The two Lake Tahoe areas have long split the allegiance of local skiers and boarders, and mergers had been rumored for decades. Under the new deal, which is still awaiting final Forest Service approval, one lift pass will serve both areas, and a shuttle will cover the 10- to 15-minute drive between the mountains. That means that skiers who purchased a season's pass to one of the resorts will now be able to use it at both. The combined operation will also give Squaw and Alpine the largest skiable acreage in the United States, with more than 6,000 skiable acres, surpassing Montana's Big Sky and Moonlight Basin resorts, which have 5,532 skiable acres. Unlike the conjoined Montana areas, however, Squaw Valley and Alpine Meadows are separated by a 460-acre block of private land. Squaw Valley also played host to the 1960 Winter Olympics.

Read more at Powder

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