Skechers to Pay $40 Million Settlement

Benefits of rockered shoes exaggerated

Sketchers shoes

Sketchers shoes     Photo: Charles Williams/Flickr

Skechers USA, Inc. has agreed to pay at least $40 million to settle a Federal Trade Commission lawsuit over false claims about the health benefits of its Shape Up shoes. The settlement will be the largest ever in FTC history and follows a similar $25 million ruling against Reebok last September over its similarly rockered Toning shoes. Skechers has said that its shoes provide a passive muscle toning effect for wearers—claims that are not supported by legitimate research. "Skechers put its foot in its mouth," said FTC official David Vladeck. Consumers who purchased the shoes are eligible for a refund.

Read more at the Washington Post

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