Ever wonder what Strava does with the data from your morning jog or lunchtime ride? Now we have an answer.
The company has used logs of more than 77 million rides and 19 million runs to generate an interactive global heat map of where its users get outside the most.
The heat map, which draws from more than 220 billion data points, can do a lot. For one, it provides a detailed picture of where people run and bike, information that previously could only be assumed.
Besides being a fascinating novelty, Strava's new map will help existing users plan more rewarding workouts. Looking for your city's most popular ride? Look no further than the map's red lines, which indicate the routes Strava users take most. Are you a jogging hipster or just plain antisocial when you run? Skip over the dark blue lines denoting moderately used routes in favor of the light blue ones where you'll find solitude.
The map will also help orient traveling athletes. With detailed data analyzing specific streets, and even particular lanes on those streets, the heat map provides a useful resource when getting your feet on the ground—literally—in a new city.
You don't need to be a Strava user to enjoy the benefits of this awesome map, but your data won't count unless you have the app. Strava has been working to become more social, releasing a revamped version last month, so in that sense this new resource isn't too surprising.
So, what are you waiting for? Take it for a spin!