November 26, 2014

Resorts like Aspen Snowmass are attracting an increasingly affluent bunch.     Photo: Aspen Snowmass/Flickr

Winter Sports: Only for the Rich?

Recent report shows rise in affluent skiers

A report commissioned by the National Ski Areas Association suggests that skiing is increasingly becoming a sport for the wealthy.

As the Denver Post reports, the survey found that the number of skiers with household incomes over $100,000 increased from 45% in 2006-2007 to 56% in 2013-2014. Skiers with household incomes under $50,000 dropped from 30% to 19% over the same period.

The NSAA report is based on data gathered from 87 U.S. resorts, which purportedly hosted 31.9 million of 56.3 million U.S. skiers and snowboarders last winter.

“Snow sports participants continue to skew significantly more affluent than the general U.S. population,” the report states.

While single-day ski passes have become notably more expensive in recent years, there are still ways to score a deal. As Evan Reece, CEO of Liftopia, told the Denver Post, “If customers buy in advance, they will be rewarded by doing so,” he said. “It’s very easy to understand. You wouldn’t wait until the last minute to buy an airline ticket.”


GoPro drones will allegedly go on sale for between $500 to $1,000.     Photo: YouTube

GoPro to Start Selling Drones

Will reportedly release its consumer UAV "late next year"

GoPro will start selling consumer drones “late next year,” according to anonymous sources cited in the Wall Street Journal.

The UAVs from the action camera maker will reportedly be multirotor helicopters designed to carry a high-definition camera. GoPro aims to price the drones from $500 to $1,000—less than half the price at the low end of the popular and easy-to-fly $1,300 DJI Phantom 2.

The drone news comes about six months after the GoPro IPO in June. One of our big questions is that the company makes almost all its money from selling cameras that cost upwards of $400. With new stockholders to please, is moving into the growing consumer drone market an attempt to diversify GoPro’s offerings or to turn the action cam behemoth into the dominant force of the aerial photography industry?

We’re already big fans of the company’s cameras, including the new Hero 4. Whether GoPro can successfully break into the consumer drone market currently dominated by DJI and Parrot remains to be seen.