November 26, 2014

Resorts like Aspen Snowmass are attracting an increasingly affluent bunch.     Photo: Aspen Snowmass/Flickr

Winter Sports: Only for the Rich?

Recent report shows rise in affluent skiers

A report commissioned by the National Ski Areas Association suggests that skiing is increasingly becoming a sport for the wealthy.

As the Denver Post reports, the survey found that the number of skiers with household incomes over $100,000 increased from 45% in 2006-2007 to 56% in 2013-2014. Skiers with household incomes under $50,000 dropped from 30% to 19% over the same period.

The NSAA report is based on data gathered from 87 U.S. resorts, which purportedly hosted 31.9 million of 56.3 million U.S. skiers and snowboarders last winter.

“Snow sports participants continue to skew significantly more affluent than the general U.S. population,” the report states.

While single-day ski passes have become notably more expensive in recent years, there are still ways to score a deal. As Evan Reece, CEO of Liftopia, told the Denver Post, “If customers buy in advance, they will be rewarded by doing so,” he said. “It’s very easy to understand. You wouldn’t wait until the last minute to buy an airline ticket.”

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