23. Coin a Phrase

On our 2010 Life List: coin a phrase.

It'll stick if it serves a purpose. That's why "Talk to the hand" is still with us. Keep it concise, crisp, and encompassing. Don't slack on the delivery.
Examples: (1) You're a mountain biker or skier and your issues are gravity and safety. You might lift a professorial finger and lecture, "Stay low, go slow." (2) You're tall and thin but want people to know you're tough. Slap LANKY BUT MACHO on a T-shirt—and wear it snug.

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