39. Carmichael Lynch

Advertising and public relations firm

LOCATION: Minneapolis, MN
NUMBER OF EMPLOYERS:
194
BEST PERKS:
Alternative work environment, Fitness, Community & environmental support
HIRING? YES! carmichaellynch.com

At Carmichael Lynch, we’re building some of the most beloved and iconic brands in the world through inventive ideas in advertising and public relations. These brands are transcending their categories, competition, and budgets to become not just successful but a part of the American conversation. We’re a passionate group that consistently delivers powerful ideas for an envied portfolio of clients including Subaru of America, Jack Link’s Beef Jerky, Ingersoll Rand, and Newell Rubbermaid. Whether it’s motivating consumers to share their love for Subaru or inspiring consumer-generated content for Jack Link’s, Carmichael Lynch creates compelling, breakthrough work that instills deep brand meaning and inspires devoted fans.

COMPANY CULTURE
At Carmichael Lynch, our culture is driven by creativity, inventiveness, collaboration, and hard work. People come here to do their best work for an envied portfolio of clients and stay because they love it—they love being a part of an agency where ideas are king and anyone with a good one is welcome at the table. They love the chance to blow off steam at annual Rooftop parties or with the occasional Friday-afternoon beer cart. They also love working for the greenest agency in America, where things like reducing our carbon footprint and volunteering in the community come as second nature.

EMPLOYEE RECOGNITION AND AWARDS
Bonuses are based on the financial success of the agency plus individual objectives. “On the spot” bonuses are given out randomly by department leaders for exceptional work on a given project. The agency welcomes referrals from employees for great, qualified candidates and rewards the employees with a cash award for referring a new employee to Carmichael Lynch. Last year the agency awarded three individuals with the inaugural Leland T. Lynch Award for creativity, leadership, and humanitarianism. Each award winner received a monetary cash prize and recognition in front of their peers. We also have many cultural events, including an annual agency-wide talent show, the O’Gong Show, which allows employees and management to mingle and get to know each other better, even if it is while they’re doing an outrageously goofy act. Whenever we have new hires to the agency, upper management and fellow employees attend a welcome breakfast for that individual. We give Carmichael Lynch letterman sweaters to each employee on their first anniversary with the agency. Our CEO, Mike Lescarbeau, arrives at your desk to present you with your sweater, then proceeds to put it on you (much like they put the green jacket on golf stars). Each year thereafter, a “General’s Star” lapel pin is provided for the sweater. Those volunteering at a company-sponsored effort (like serving meals at Sharing & Caring Hands) get a heart-in-hand lapel pin for their sweater. We also like more informal activities—like the occasional, just-because-it’s-Friday beer cart. We have several game stations, including a Wii, Guitar Hero, pool table, foosball table, and Ping-Pong table. New employees are welcomed to the agency with a new-employee happy hour. We have softball, bowling, and football agency teams that compete against other agency teams in town. New for this year: we created the Carmichael Lynch Book Club, which allows our employees to meet and mingle each month to discuss the latest read.

FITNESS BENEFITS
We have a full locker room and towel service available for those who work out during the day. The locker room is also used by those who bicycle-commute to work. In addition, we’ve negotiated company discounts at the nearby health club, and our medical insurance offers a discount to employees and spouses who attend a health club weekly. We offer reimbursement of some full memberships, plus monthly discounts for employees and spouses. Carmichael Lynch co-sponsors employee-organized league sports or sports clubs, and our creative talent ensures we field softball teams, a running club, broomball, touch football, kickball and more. Through our health-care provider, there are several wellness, fitness, work-balance, and smoking-cessation programs available. The agency coordinates Lunch and Learns in our central meeting space, called the Greenhouse. Speakers for the Lunch and Learns cover a variety of topics including wellness issues. We have a massage therapist who comes into the building weekly to give massages to employees for a reduced fee. This is a great way for employees to relieve stress and stay healthy both mentally and physically. For the second year in a row we are participating with the Driftless Organics Community Supported Agriculture (CSA) program, which is a way for consumers to buy local, seasonal “shares” of fruits and vegetables directly from a farmer.

FLEXTIME
We have a long tradition of granting seven additional paid days off during the summer, also known as summer time-off hours. Employees work longer days during the summer months in order to take advantage of their STOs. This is especially important for Minnesotans, because we have long winters. It adds positive energy and keeps us creative so we can continue to come up with the best ideas for clients. Also, during the holiday season, our offices traditionally close between Christmas and New Year’s Day for staff to enjoy time with family and friends. We offer a paid, one-time, one-month sabbatical opportunity for those who have been with Carmichael Lynch for ten years or longer.

COMMUNITY SERVICE
To tie in with the new Minnesota Twins stadium, we donated $5 and one hour of community service to a local nonprofit for each RBI during the Twins season. In less than five months we donated more than 900 hours to various organizations and $3,700 to a local nonprofit. Carmichael Lynch has a long-standing commitment with Creatives for Causes, a local nonprofit that focuses on the creative development of underprivileged children. We match creative mentors with at-risk kids, and these groups meet on Thursday afternoons for several weeks. We regularly send employees to a local homeless shelter, Sharing and Caring Hands, to prepare and serve meals during the lunch hour. The agency also supports Memorial Blood Center and conducts regular blood drives for employees. Last year more than 600 pints of blood were donated by employees.

GREEN INITIATIVES
We occupy a LEED-qualified workspace, where many of the existing building components—including fire doors from the textile mill that once existed—were salvaged and incorporated into conference-room furniture. Interface recyclable carpeting was used in the space; overhead lighting is from CFLs, and natural light is used; hand dryers were installed in bathrooms to limit paper use; low-VOC paints and sealers were used. Every office is furnished with a 99 percent sustainable and 50 percent recyclable chair. The agency partners with the Renewable Choice energy-credit program to purchase wind credits at 100 percent of our electricity usage. This helps us to avoid up to 1,351,225 pounds (613 metric tons) of carbon dioxide emissions from being released into the atmosphere. We were the first major agency in the Midwest to move to 100 percent wind-sourced power. Carmichael Lynch’s Green Team created a green blog to keep employees up to speed on local and national environmental issues. Those taking public transportation receive a subsidized metro pass for the bus and/or light rail. For those who bike to work, the agency provides a locker room and shower, along with a pump, patch kit, reflector light, loaner bike, and free bike parking. Carmichael Lynch provided complimentary Twins baseball hats to employees using alternative transportation for 20 percent of Twins home games, in order to cut back on traffic congestion and encourage sustainable commuting.

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