44. CamelBak Products

Hydration products and accessories manufacturer

LOCATION: Petaluma, CA
NUMBER OF EMPLOYERS:
121
BEST PERKS:
Flex time, Fitness, Community & environmental support
HIRING? YES! camelbak.com

CamelBak invented the hydration category in 1989, when founder Michael Eidson decided there had to be a better way to hydrate during a 100-mile bike race in the sweltering August heat in the middle of Texas. Since his original prototype of an IV bag strapped inside a tube sock, CamelBak has become the world’s leader in hydration products, expanding to include hands-free hydration packs, water bottles, and water-filtration products for myriad outdoor sports and activities. CamelBak also produces hydration devices and a full line of tactical performance gloves for our military. In line with the company’s auspicious beginnings, our mission is to continuously reinvent and forever change the way people hydrate and perform. As part of that mission, we are committed to replacing bottled water as the most common way to hydrate.

COMPANY CULTURE
Sometimes it’s hard to tell the difference between a CamelBak employee and a CamelBak customer. We’re an energetic bunch who delicately balance having fun and creating results. Our employee-drafted company values speak volumes:

• We are obsessively innovative: We are forward-thinking inventors who value creative, unconventional ideas and unusual solutions to common problems. We seek new ways to do things and are not afraid to take risks.

• We give a s___: We are fully dedicated to what we make, how we make it, for whom we make it, and the way it impacts peoples’ lives.

• Rest stops are overrated: We push to be first but must also be the best. We get excited about winning and taking on seemingly impossible challenges. We prefer not to coast, draft, take the easy route, or sit still.

• People inspire us: Passionate people make superior, meaningful products. We are inspired by one another and the diverse missions, passions, and stories of our customers.

EMPLOYEE RECOGNITION AND AWARDS
Our coveted peer-nominated Water Carrier award is presented annually to a group of employees who uniquely embody and transfer company culture and values to other associates. The award is named in honor of the Native American tradition of carrying water to fellow tribe members to sustain life and provide one of the essential elements for survival. In addition, the company rewards key managers with annual cash bonuses based on personal goal achievement and company performance. Discretionary bonuses are given to non-bonus-eligible associates for exceptional performance. Outstanding contributions are recognized in real time by rewarding associates with a CamelBak Voucher, redeemable for two movie tickets or a 15-minute massage.

FITNESS BENEFITS
Our corporate headquarters overlooks Schollenberger Park in Petaluma, California. This 165-acre park and bird preserve is the perfect backdrop for our associates to walk, jog, bike, or just enjoy nature. Access to the park can be found at the main entrance, which is located northwest of our building. We also provide showers and lockers on-site for our associates and corporate sponsorship to local fitness centers.

COMMUNITY SERVICE
CamelBak believes strongly in Giving Bak: every year we provide each employee with two paid volunteer days, allowing them to work within the community and support local nonprofits. We donate reusable bottles to countless organization throughout the country. This year we partnered with Conservation Next to help clean up San Francisco, ran a food drive to raise money and food for the local community, provided volunteers to mentor local children, and supported Sonoma County Bicycle Coalition and Trips for Kids. We are strongly aligned with the Conservation Alliance, and our CEO, Sally McCoy, also serves as president of its Board of Directors. We actively support our veterans through a variety of financial contributions, including the Wounded Warrior Project.

GREEN INITIATIVES
Our headquarters building is LEED-certified and powered by renewable energy sources. We have low-flow faucets, which have lowered our water consumption more than 20 percent; we have Energy Star–rated appliances; our building has an abundance of natural light, motion-activated lighting, utilities that have been programmed for key business hours, and a multi-zone HVAC system that is both energy efficient and contributes to a more comfortable climate for our employees. And it should go without saying—you will not find bottled water at our offices.

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