More Best Places to Work: Backbone Media

Public relations and media agency

Outside Magazine's best jobs of 2012     Photo: Outside Magazine

Location: Carbondale, Colorado
Number of Employees: 31
Digs: Large open work spaces and a huge gear room stocked from floor to ceiling with the latest outdoor products from the 40-odd brands Backbone represents.
Culture: If you’re an elite skier, mountain-biker, climber, backpacker, runner, or fly-fisherman, but don’t quite have the inclination to go pro (and live a dirtbag existence), chances are you’ll fit right in. More often than not you'll find employees working in running clothes or a bike kit after just returning for a lunchtime run or ride. Backbone has a standing rule that employees can ski (or cycle or fish) in the morning as long as they return to the office by mid-day to get their work done. And as media representatives for many of the most recognizable brands in the outdoor industry, employees also have access to outdoor gear that everyone is encouraged to demo (product research).
Sweet Perks: Yearly all-staff charges (Backbone staffers don't “retreat”) —camping in the summer and backcountry skiing in the winter. Plus, there’s a kegerator stocked with New Belgium beer (one of the brands they represent) and a fleet of New Belgium cruisers to get around town.
Now Hiring: All positions

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