Zee Avi

STUNT: In December 2007, Avi, a fashion student from Kuala Lumpur, Malaysia, posted a black-and-white video of herself strumming a nylon-string guitar and singing a tune for a friend. White Stripes manager Ian Montone immediately flew her to Los Angeles to record a demo. TRAFFIC: 894,000 PAYOFF: Avi, 25, signed a joint deal with Montone's label and Jack Johnson's Brushfire Records, and released her self-titled debut in May 2009. This fall, she opens for Johnson on a tour of California.

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