Eat & Drink
Bacon: The Newest Fitness Accessory
In the weeks preceding the 2014 CrossFit Games, red Reebok-branded boxes started showing up on the doorsteps of well-known CrossFit athletes. At first glance, the parcels looked just like one of the brand's iconic shoeboxes. The sides however, emblazoned with: "We Believe in Bacon" and "perishable, open immediately," hinted that there might be something meatier inside.