Are We Ready for Lance Armstrong's Return?
For as long as I’ve been at the magazine, Outside has routinely been accused of milking Lance Armstrong’s popularity—and, eventually, his ruin—for our own gain. Indeed, the man has been on no fewer than ten Outside covers. And when we chose him to host a how-to video, the response was no less disparaging. But the opportunity for Armstrong to fix a tire gave us all an opportunity to discuss what he can fix.