In late 1994, I left the coast of South Carolina to take a job at Surfer magazine in Dana Point, California. I was a wide-eyed young journalist living in one of surfing’s promised lands, a mile from the pointbreak paradise of Trestles. I had moved to be the first online editor at Surfermag.com. No other Surfer staffer even had Internet access.
Life in the converted airplane hanger that served as Surfer's office revolved around the occasional arrival of surf stars, the hilarious bickering of photo editors Jeff Divine and Tom Servais, slide carousels depicting exotic surf expeditions, and a rudimentary fax taped to the office refrigerator and the wall above the restroom urinal. This biweekly WaveFax came from a Huntington Beach company called Surfline. It displayed a grainy map of the entire Pacific Ocean overlaid with swirling isobar lines and underlaid with multiple paragraphs describing what, exactly, storms and high-pressure systems were doing across the Pacific, and what that would mean for us in terms of both weather and surf. The signoff usually came from a meteorologist named Sean Collins.
Surfer long deemed itself the bible of the sport, yet our Book of Revelations was the WaveFax. If a staffer wanted to know what the next two weeks of life held, Collins was either prophet or God.
Pacific surfers were somewhat acclimated to the practical results of Collins’s business by this time. But to an East Coaster who never realized it was possible to know what the surf would be like more than a day or two out, Surfline’s 976-SURF telephone reports and WaveFax forecasts changed my life. They made me way more efficient. If Surfline called for surf tomorrow, dawn would find me out at Trestles. If flatness was forecast, I’d go to work early. If it was still clean at lunchtime, I cleared the desk for lunch and worked late. If the weekend promised a south swell, I packed my bags, planning a surf trip a week out. I didn’t have to worry about blowing a few hundred dollars traveling to Baja—risking harassment by Federales and dysentery—only to find a flat Pacific. Of course, that took much of the mystery and romance out of the equation, but there would have been way less surfing. On a practical and environmental level, I also spent way less money and consumed fewer resources on gasoline-powered surf checks. I wasn’t the only one who saw the benefits. By 1991, Surfline was receiving a million telephone calls annually.
Surfer’s esteemed editor Steve Hawk made it clear early on that the tech-savvy Collins was a guy I should meet. Sometime in early 1995, I visited the spartan office directly across the street from the Huntington Beach Pier—a workplace with one of the best surf views in the Golden State. The place held a jumble of computers, a handful of full-time staffers, and a closet-sized mad-scientists room exploding with a Christmas tree’s worth of wires—a telephone nerve center capable of handling upwards of 200 calls at a time. The single landline phone tied into it held a sticker that said, “Pray for Surf, Or Call Surfline.”
Sean told me that he had spent his young life sailing the coastal outbacks from Point Conception to Cabo San Lucas. He lived on pennies for months on end, surfing Baja California and paying for his feral existence by selling photos to Surfing. He hadn’t wanted to end up a protypical beach bum, so in 1983 he decided that he was going to crack the code. He wanted to figure out how to predict the surf. He posted up on the roof of his Seal Beach house and began a meticulous daily log of swells. How many were in a set? What direction did they come from? How big were they? How many seconds came between waves? From what angle did they approach the coast? He pored through dusty National Oceanic and Atmospheric Administration reports. With the help of a clunky shortwave Nagrafax machine that could print weather maps broadcast from New Zealand in the middle of the night, he figured out how to track the approach of swells that originated off Antarctica and rolled clear to California. He married those swell reports to the waves he saw two weeks later in California. “Today you’d have to live in a closet and ignore the Internet to even be able to think like Sean,” says Dr. William O’Reilly, an oceanographer with the Scripps Institution and a world authority on the propagation of waves across the oceans. “He just had incredible analytical and observational skills. He did all this work before we even had numerical models and could just do wonderful things within this incredibly sparse data environment.”
Everything changed in 1985, when Collins theorized that thousands of surfers might be willing to pay for his forecasts. He launched Surfline's telephone service, charging 95 cents per call. The WaveFax subscription service soon followed. He established a network of paid surf spotters to give dawn-patrol reports. To make sure they weren’t lying in bed, he’d find a beach payphone and call the spotter for the report. “That was the only way I knew they were actually looking at the surf,” he told me.
To many in surfing’s old guard, the true beach bums who had given up everything in life to be able to surf at a moment’s notice, Sean’s work was blasphemy. Now hardcore surfers could have jobs. Relationships could bloom into marriages. A great demographic shift began. The surf population exploded as baby boomers continued to surf through what Collins called "the responsible years."
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