The Most Influential Gear of All Time: Advil

1984

Original Advil container     Photo: Courtesy of Pfizer

Ibuprofen was released in 1974. On May 18, 1984, Wyeth (now Pfizer) received approval from the Food and Drug Administration (FDA) for its ibuprofen analgesic Advil, the first new non-prescription pain reliever in the United States in 29 years. Now, it’s the number one selling over-the-counter analgesic brand in the world with over 100 billion Advil tablets sold in the past 25 years alone. It’s the go-to anti-inflammatory for nearly every athlete, from weekend warriors to enthusiasts and beyond. None other than Jon Bon Jovi now personally endorses it.

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