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NEXTHinda Miller, now a senator in Vermont, and Lisa Lindahl designed the first jog bra for women by sewing together two men’s jockstraps for cups, after Lisa's husband paraded around wearing a jockstrap on his chest saying, “here's your jockbra, ladies.” After trying out their creation, Hinda, Lisa, and costume designer Polly Smith drew up a business plan and sought funding. Hinda's dad lent them $5,000, and they worked with a South Carolina manufacturer to make the first Jogbras. At first they distributed by mail order, eventually moving enough merchandise to convince sporting goods stores to stock their product—the trio decided that their new bra was equipment, not lingerie. Early prototypes now reside at the Smithsonian and the Metropolitan Museum of Art.
Champion Jogbra
Photo: Champion
