The Rancher: Jerad Iacovetto

    Photo: Photograph by Sasha Eisenman

"There's a lot more to do here than ski," says 32-year-old Iacovetto. He would know. Along with his brother and parents, Iacovetto, a fourth-generation Steamboat Springs native, runs Saddleback Ranch, one of two dozen or so working ranches in the surrounding Yampa Valley. When he's not fattening up the 2,000 yearlings and 100 cows on their 8,000-acre spread, Iacovetto looks after Saddleback's guests. "We do a lot of different things," he says, "from horseback rides in the summer to elk hunts in the fall to sleigh rides in the winter." Any of which, he says, is preferable to shepherding the sons and daughters of B-list celebs, as he did a few years ago for the reality show Filthy Rich: Cattle Drive. "Those kids didn't want to do anything," he recalls. "It was a lot of work."

Cotton Favorite T-Shirt ($19), Marled Sweater with Cotton Lining ($68), and Warmest Puffer Vest ($70) by Gap; Harrison Jeans ($165) by Polo Ralph Lauren; Expedition Dive Style Watch ($100) by Timex

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