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NEXTBill and Vieve Gore launched W.L. Gore & Associates in the basement of their home in Newark, Delaware, in 1958 to pursue their belief in the untapped potential of polytetrafluoroethylene, or PTFE. Gore’s first product was MULTI-TET Insulated Wire and Cable, used in defense applications and the burgeoning computer industry. It wasn’t until almost 20 years later that Gore sold its first fabric for outdoor use to the Early Winters catalog to be built into rainwear. Early Winters advertised its first Gore-Tex jacket as “possibly the most versatile piece of clothing you’ll ever wear.”
An old catalog image showing Gore-Text Rainwear
Photo: Early Winters
