There’s no better way to navigate the urban jungle than on a single speed or fixie. Channel your inner bike messenger with a custom flip hub bike that you design online. It’s an art project: Big Shot gives you hundreds of color combinations to choose from. With a series of clicks, you pick frame, tire, saddle, tape, logo and pedal color. Add the handlebar of your choice, and then you’ll probably start again to see what another version might look like.
When you’ve finally settled on your look, click Buy Now, and about two weeks later, your dream bike will be on your doorstep. Big Shot bikes are steel and minimalist: simple, reliable and classy. They’re fun to build and fun to ride. Bikes arrive nearly assembled, but—unless you’re handy with a wrench, and vaguely bike-tech savvy, take your Big Shot to your local shop for a brake adjust brakes and once over to make sure it’s ready to roll. Then hit the streets on your custom machine and revel in the joys of pedaling a bike you designed. Be prepared to meet people: most color combos are guaranteed to get you questions.
Available now, $429