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NEXTRacer Mike Douglas and his teammates would hit the snowboard park and try to do tricks on skis on their days off from racing moguls. In 1997, Douglas and Steve Fearing put together Air Carving, a promotional video to convince ski executives to build a park and pipe ski. Eight major manufacturers refused them before Salomon said yes.
A promo video convinced Salomon that park and pipe were the future of skiing
Photo: Courtesy of Salomon
