The Most Influential Gear of All Time: C4 Waterman SUP


Early SUP     Photo: Courtesy of C4 Waterman

Stand-up paddleboarding (SUP) is a variation on surfing where the surfer uses a paddle to propel himself through the water while he stands on a surfboard-like board. “When we were kids growing up, we didn’t care what we rode, we just wanted to be in the water,” says surfer Todd Bradley, who was raised in the 1960s on the shores of Hawaii’s Waikiki and spent his youth mimicking the beach boys who rode around on their big planks with canoe paddles taking photos of tourists learning to surf. The Beach Boys of Waikiki were the first SUPers, though SUP took off when big-name surfers started standing and paddling to train when the surf was down.

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