This month in Outside, Caty Enders took a look at the advantages of customizing your gear and how it could change the way the industry operates. To get a taste of the revolution, we tried out Mission Bicycle Company’s online tool, which lets you piece together a bike from hundreds of color and component combinations.
Above, the assembled commuter bike ($1,434).
We went with the Brooks B17 Brown Leather ($99). For the body we went with Cobalt Blue ($75) in Matte Finish ($75).
184 Frame Colors
Wrap your hands around some Bullhorns and Brooks Brown Leather bar tape ($85).
6 Wheel Combinations
Velocity Deep V High Polished Silver in front, Velocity Deep V White in back ($125 plus $20 for polish); Standard Street tires.
12 Pedal Combinations
MKS Sylvan Stream Silver pedals ($15), no clips or straps, and Sugino Messenger High Polish ($180) cranksets.
7 Gearing Options
Singlespeed with freewheel.
Next Up: Exposure: 2013