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  • Photo: Inga Hendrickson

    This month in Outside, Caty Enders took a look at the advantages of customizing your gear and how it could change the way the industry operates. To get a taste of the revolution, we tried out Mission Bicycle Company’s online tool, which lets you piece together a bike from hundreds of color and component combinations.

    Above, the assembled commuter bike ($1,434).

  • Photo: Inga Hendrickson

    3 Saddles

    We went with the Brooks B17 Brown Leather ($99). For the body we went with Cobalt Blue ($75) in Matte Finish ($75).

  • Photo: Inga Hendrickson

    184 Frame Colors

    Wrap your hands around some Bullhorns and Brooks Brown Leather bar tape ($85).

  • Photo: Inga Hendrickson

    6 Wheel Combinations

    Velocity Deep V High Polished Silver in front, Velocity Deep V White in back ($125 plus $20 for polish); Standard Street tires.

  • Photo: Inga Hendrickson

    12 Pedal Combinations

    MKS Sylvan Stream Silver pedals ($15), no clips or straps, and Sugino Messenger High Polish ($180) cranksets.

  • Photo: Inga Hendrickson

    7 Gearing Options

    Singlespeed with freewheel.

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    Next Up: Exposure: 2013

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