Outside Magazine

It’s a shirt—and a jacket

As head of Cornell University's Food and Brand Lab, Brian Wansink built a career portfolio out of questionable research practices. His resignation has prompted a call for massive reforms in the profession.

One writer finds equal doses aspiration and inspiration in a stylish new crop of recipe collections

Unless the Forest Service can pony up the cash to save it

Athletes and adventurers use rituals to get ready for big moments—whether it's wearing a new pair of socks on summit day or bouncing the tennis ball exactly seven times before bashing a serve. Does it work? Steven Kotler explores the cutting edge of neuroscience, plus a little bit of black magic, to find out.