These days, cutting-edge expeditions often happen because gear companies believe there's promotional gold in the combination of top outdoor athletes, dream adventures (like skiing first descents in the mountains of Antarctica), and cool Web images from the bottom of the world. Does it work? Heck if I know. But it sure was fun being a content provider.


Rob Story
Published
Who rules the freeskiing world of big air and deadly steepsThe technical European perfectionists or the up-all-night American hot-doggers? We brought Micah Black and Dominique Perret, the stars of each continent, to British Columbia for some head-to-head competition. No excuses. No exceptions. No slowing down. And the winner is...
The New Alps
Here's why ten Winter Olympics have been staged high in the Alps: James Bond glamour, beautiful slopes, and raging après—ski that lasts till 3 a.m.
How did a mellow, mop-haired, lackadaisically unfashionable snowboarder achieve freeride immortality? First he lifted his carve to a fine art. Then he linked turns down impossibly steep terrain on some of the planet's highest peaks. Now he bucks industry trends, eschews money, and foreswears fame. But most important, he just rides.
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