My unequivocal answer in this case is: It depends. Strictly speaking, companies such as REI and L.L. Bean can offer good deals because they don't have to pay a middleman. It's a basic distribution issue: Sierra Designs first has to sell a tent to a companysuch as REIwho then sells it to you. REI and Bean have the luxury of avoiding that second step. They make a product and sell it directly to you. I'll admit, that isn't a perfect description of what goes on, because REI and Bean almost always buy from factories that subcontract with them, so they're doing some markup of their own. But generally they can sell for less because they don't have to satisfy as many people in the retail chain.
So, no, you won't regret this purchase.
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