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NBC Will Show London Olympics Live

Network partners with YouTube

NBC will partner with YouTube to broadcast every event at the London Olympic Games in real time, either on television or online, in a break with the network's tradition of airing marquee events after a tape delay. NBC will take advantage of YouTube's capacity to host live video and the site's enormous traffic stream. NBC expects to produce 3,000 hours of live Olympics coverage while the Games run between July 27 and August 12. "YouTube makes sense, said NBC executive Rick Cordella, "they had the technology to pull off a massive amount of video consumption."

Read more at Sports Business Journal

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Filed To: News