Close banner

Support Outside Online

Love Outside?

Help fund our award-winning journalism with a contribution today.

Contribute to Outside

Ferrari Burns Rubber on Ancient Wall

Car spun donuts, left tread marks in China

Italian car-maker Ferrari has apologized for an advertising stunt in Nanjing, China, this week that left tire marks on a 600-year-old wall. Ferrari had rented a section of the ancient wall to showcase a limited-edition 458 Italia worth $954,000. As the car was driven into place for the publicity event, the driver was filmed gunning the engine and spinning the rear wheels, leaving dark tread marks. In a statement, the Italian-based company insisted they had a deep respect for "the protection of historical and cultural relics" in China and that they had not authorized the driver's stunt. A news clip showed workers trying unsuccessfully to remove the marks with a mop. Nanjing's wall, which is being considered as a World Heritage Site, was built early in the Ming dynasty and is the oldest intact city wall in China.

Read more at Bloomberg

Support Outside Online

Our mission to inspire readers to get outside has never been more critical. In recent years, Outside Online has reported on groundbreaking research linking time in nature to improved mental and physical health, and we’ve kept you informed about the unprecedented threats to America’s public lands. Our rigorous coverage helps spark important debates about wellness and travel and adventure, and it provides readers an accessible gateway to new outdoor passions. Time outside is essential—and we can help you make the most of it. Making a financial contribution to Outside Online only takes a few minutes and will ensure we can continue supplying the trailblazing, informative journalism that readers like you depend on. We hope you’ll support us. Thank you.

Contribute to Outside
Filed To: News