Adventure

Burton Restructures, Closes Program Brands

Will shutter Costa Mesa headquarters

Burton Snowboards announced Tuesday that it will close down its Forum, Special Blend, and Foursquare brands and scale back several others as part of a restructuring. The Program brands were purchased in 2004 with the "intent to keep snowboard companies in the hands of snowboarders." In a prepared statement, Burton said that it would also turn its Analog brand back into a snow-only line, and would transition to only selling its Gravis line of shoes and bags in Asia. "Burton has experienced several years of income growth since the recession and paid out bonuses to employees over the last two years,” CEO Jake Burton said. “That said, the economy has a voice of its own that we all have to listen to, and the message is clear: Do what you do best and focus purely on it." Among the affected include Forum-sponsored riders Pat Moore and Andreas Wiig and Analog team surfer Nathan Fletcher, whom Burton plans to "transition out."

Via ESPN

Our mission to inspire readers to get outside has never been more critical. In recent years, Outside Online has reported on groundbreaking research linking time in nature to improved mental and physical health, and we’ve kept you informed about the unprecedented threats to America’s public lands. Our rigorous coverage helps spark important debates about wellness and travel and adventure, and it provides readers an accessible gateway to new outdoor passions. Time outside is essential—and we can help you make the most of it. Making a financial contribution to Outside Online only takes a few minutes and will ensure we can continue supplying the trailblazing, informative journalism that readers like you depend on. We hope you’ll support us. Thank you.
Contribute to Outside
Filed To: News
More Adventure