Aspen Ski Company, which operates the Aspen/Snowmass resort complex, has decided against offering a special vacation package that would include heli-skiing in Silverton and a private jet trip to Ojai Valley Inn and Spa in California because of its environmental impact, the Aspen Times reports.
Auden Schendler, Skico's environmental affairs spokesperson reportedly said the "carbon-intensive" travel methods did not align with the company's values, and CEO Mike Kaplan, officials at Little Nell, and Aspen Ski Co.'s sales team met Wednesday and agreed to nix the idea before it ever left the ground. Since the promotion was never advertised and unsold Skico officials were surprised word was leaked out.
"It's not the right approach," Skico told the Times. "We're not moving forward with it."