Afraid of screwing up your 'do by wearing a helmet, but don't want to crush your skull in a bicycle crash? Two Swedish industrial design students have the solution to your dilemma: an airbag collar.
The Hvvding (English translation: the Chieftain) "springs into action within 0.1 seconds, covering the skull and neck of a rider in the event of an impact," the Daily Mail reports. Because the collar was created with the fashion-conscious in mind, the color of the collar can be changed to match the cyclist's outfit.
The collar will be sold in UK stores this spring for about $407.
Check out the collar in action above. Read more about the invention here.