A Citybank in Hong Kong got a quick lesson in environmental issues when it ran an add offering credit cardholders 15 percent off a "shark's fin and garoupa dinner," the New York Times reports.
Citybank Hong Kong withdrew the promotion last week after receiving a barrage of negative responses. Shark's fin soup is considered a delicacy and, because of its high price, a status symbol, in many parts of Asia. But rising awareness of how many sharks are being killed (100 million per year, according to WildAid.org) and how they're being killed (stripped of their fins and dumped back into the water to die) has altered public sentiment over the past few years.
For more information about shark fin harvesting, check out this video at SharkSavers.org. Shark Savers interviewed people in Hong Kong and China who pledged not to eat shark fin soup.