The New Black

It started with sneakers (Prada) and moved on to bikes (Gucci). Now designer brands have hit the outdoor industry head-on with Chanel's new line of $4,000 surfboards, debuting this spring. Go ahead and paddle out on one; we're sure the locals will respect you for it.

High fashion co-opts surfboards

High fashion co-opts surfboards

Filed To: Culture / Surfboards
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