'Outside' Builds a Bike

This month in Outside, Caty Enders took a look at the advantages of customizing your gear and how it could change the way the industry operates. To get a taste of the revolution, we tried out Mission Bicycle Company’s online tool, which lets you piece together a bike from hundreds of color and component combinations.

Above, the assembled commuter bike ($1,434).

(Inga Hendrickson)
mission bicycle company custom gear customization

This month in Outside, Caty Enders took a look at the advantages of customizing your gear and how it could change the way the industry operates. To get a taste of the revolution, we tried out Mission Bicycle Company’s online tool, which lets you piece together a bike from hundreds of color and component combinations.

Above, the assembled commuter bike ($1,434).

3 Saddles

We went with the Brooks B17 Brown Leather ($99). For the body we went with Cobalt Blue ($75) in Matte Finish ($75).

mission bicycle company custom gear customization
(Inga Hendrickson)


184 Frame Colors

Wrap your hands around some Bullhorns and Brooks Brown Leather bar tape ($85).

mission bicycle company custom gear customization
(Inga Hendrickson)


6 Wheel Combinations

Velocity Deep V High Polished Silver in front, Velocity Deep V White in back ($125 plus $20 for polish); Standard Street tires.

mission bicycle company custom gear customization
(Inga Hendrickson)


12 Pedal Combinations

MKS Sylvan Stream Silver pedals ($15), no clips or straps, and Sugino Messenger High Polish ($180) cranksets.

mission bicycle company custom gear customization
(Inga Hendrickson)


7 Gearing Options

Singlespeed with freewheel.

mission bicycle company custom gear customization
(Inga Hendrickson)

Filed To: Biking / Design and Tech / Gear

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