All Aboard

May 10, 2011
Outside Magazine

Fundraising's new model? Sell everything, including the kitchen sink. For Greenpeace's new iteration of the Rainbow Warrior, the infamous trawler that was bombed in 1985 by French intelligence operatives, the eco-activist group is recruiting sponsors to outfit the boat—everything from a $1 bolt to a $10,000 desalinator. Its website allows you to click through digital renderings of the ship—which is currently under construction and will be ocean ready this fall for protest campaigns—and add items to your basket. Contributors will be listed on a dedication wall, perfect for Inspector Clouseau types looking for easy names.

Filed To: Politics